Seeding Promotion on Big Content

Expect increased conversions, particularly those from visitors who arrived via organic search. The quality of the content is vastly important to SEO. How well-written is it? Is it riddled with spelling and grammatical errors or is it error-free? On page SEO refers to those elements on a site that make …

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Understanding the rationale behind SERPs

When choosing keywords, be specific without being obscure. Never try to optimize for a single word: instead, think of a string of words that accurately describe what you do. You can use various free online tools to get ideas. One of the most common problems that I hear from people …

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Does Blog commenting play a vital role in SEO?

The number of referring individual domains linking to your website or webpage is a very important factor in Google’s algorithm. The One Percent Rule states that only a tiny fraction of people within any online community actually create content. The other 99% of users consume or contribute to content …

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Don’t be afraid to use long-form content

Search engine optimization should be a part of a website for its lifetime, continuously improving its ability to make a brand (and its content) be more visible and to create a better experience for users. Imagine what a one-second increase in website load time could do for Amazon? More importantly …

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Build a mobile-friendly site

Don’t worry if you don’t have any formal training or education in your chosen area, Google will take into account the “amount of life experience” that makes them an expert on the topic and will value this as “everyday expertise.” A site can never have enough content. There …

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Non-indexable filter pages

f someone is more actively seeking something then it’s more likely they’ll search longer strings of words, meaning that you will target people who will be more willing to engage with your content. If you’re selling goods or services, then targeting long tail keyword can really make …

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Domain to Domain Relevance

A great way to boost your site’s search visibility is to have a blog. Search engines are constantly scanning for content that is well-written, original, relevant and up-to-date and a blog post can tick all these boxes. Crafting quality titles for product pages, articles, blog posts, lists and all …

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Why it’s important to use the right anchor text

If search engines don’t know your website/webpage exists, your chance of ranking isn’t just an improbability, it’s an impossibility. How bad hosting can lead to losing SEO rankings Downtime of your website can lead to vastly decreased performance in organic search. Dynamic serving takes a different …

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Analysing The Data

Inbound link-building is an important SEO strategy, and a great way to do this is to make friends with other relevant, local businesses so that you can share links and promote one another. Perhaps you could organise a community event together or work out some kind mutually beneficial offer for …

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SEO changes quickly

After Google’s Exact Match Domain update, the importance of having the exact keyword in your domain name is far less important. Try to pick the best available domain name first & consider keyword matching/partial inclusion as a bonus but entirely unnecessary aspect of your final choice. Very much a …

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Earning backlinks from multiple domains is invaluable

SEO means Search Engine Optimization – and refers to the process of creating and modifying a website so that it gets more traffic from Google and other search engines. SEO used to be simple and you could just write your keyword over and over again, but has become more complex over …

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Search volume

SEO is the process of driving traffic from the ‘organic’, and ‘paid’ sources to win the rat race of ranking on search engine result pages (SERPs). Knowing where to find good keywords and the proper way to work them into a website’s copy is important, but it’s only …

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Find Keywords People Already Use for Your Business

Too many backlinks from many unreliable domains can hinder the authoritative signals of your domain. Continually add keyword-rich content to your website to make it an authority on a particular topic. As you add more and more content to your website it will become more attractive to people seeking out …

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Not all negative SEO attacks are readily noticeable

If content fails to align properly with keywords, as is often the case Google will ignore your content or give it low priority and searchers will click your link in Google organic results, but they will see the content is off the mark... and leave. Link Building is an indisputable …

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Enhance Your Outreach Strategy

On page SEO deals with making sure Google can find your web pages so they can show them in the search results, as well as making sure you have relevant, detailed, and helpful content to the search phrases you’re trying to show up for. SEO requires so much content …

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Review your web hosting experience

Web users want to see what the content (and therefore the title) is about without having to click on it. Allowing the readers to read the whole title in the search results will attract more qualified leads and customers to your site because they will know what they’re getting …

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This is your opportunity to write something and rank

Remember, there is no such thing as a one-size-fits-all solution when it comes to optimization strategies. For the most part, you’ll be relying on trial and error to pinpoint what works and what doesn’t for your brand. Over the past few years, one of the most common phrases …

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When to Consolidate Content for Maximum Impact

While your content marketing should be crafted carefully to meet SEO requirements, such as by including keywords, the success and popularity of your actual content will be the real force behind the rise of your web page in the search rankings. In order to improve rankings for long-tail keywords, make …

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Effective Use Of Guest Blogging

t’s not necessarily bad to optimize for traffic, it depends on your goals; if you’re in e-commerce or a service based business it is more valuable to invest your resources in making sure you rank well for the terms that are most likely to lead to a sale …

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Are you focussing on the right keywords?

There are hundreds of different ranking factors that search engines, like Google, consider as part of their algorithm when deciding what results to return for a given search query. In a nut shell, if you want Google to love your site it needs to be full of interesting, fresh and …

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Go-All In With Video (Or Get Left Behind)

Analysing a competitor’s recurring backlinks will quickly give you a feel for their regular content promotion strategy, and an invaluable insight into their ‘inner circle’ of sharers/linkers. It takes time to research your market and industry. It takes time to perform the necessary analyses. And it takes time …

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Universal Search/Blended Search

Search drives an incredible amount of both online and offline economic activity. There’s no need to spend more time on the optimisation if your content is not appealing enough for your audience. With responsive design, the only thing that changes across devices is the styling (which is controlled by …

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Encourage +1’s

Don’t use hidden text or links on your website to optimize your site for search engines. Some webmasters will try to make text or links invisible to visitors but visible to search engine spiders. One way they do this is to use white text on a white background. Search …

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Increase Organic Traffic

Webmasters used to do everything traditionally from on-page optimization to off-page optimization such as emailing fellow webmasters to exchange links. Technology and software development has made it much easier for SEO and positioning websites using search engine optimization tools. Website performance metrics also play a large role in SERP positions …

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Don’t Quit Your Day Job

Successful sites load fast. Even a small delay can have an impact on visitor numbers, ad views and conversions. Good SEO involves creating valuable content, but they are not synonyms. Many companies that have an amazing content strategy don't have always have the technical and linking aspects of SEO taken …

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Manually go through all linking websites

Mobile SEO should always be a work in progress because there are always new things to improve. Also, technologies arrive or get discarded. Google is the dominant search engine in many countries, but not all of them. How you optimize your website depends heavily on the target market for that …

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Google Doesn’t Publish PageRank, So What can We Do?

When you're ready to scale your strategy, consider hiring a professional SEO agency or a highly skilled independent contractor. Don’t let ego fuel your obsession with keyword rankings. And remember that your personal search experience is not necessarily what your prospective customers see. Building a strong site architecture and …

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Conduct keyword research for local terms

Google Analytics allows you to specifically analyze the user behavior on your website. The analysis options range from very simple to very complex functions. Using tools like Google Analytics is essential to evaluating the success of your SEO measures. Google Analytics tracks the users on your website. In order to …

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