We've reached a tipping point

Google and other search engines keep the inner workings of their algorithms a secret. All we can do is speculate and test. The problem with speculation is that if an idea seems believable, it becomes eagerly accepted as truth without the data to back up the speculation. Link to page …

more ...

Don’t shoot yourself in the foot with Technical SEO

Utilizing Social Media is a first step for many webmasters with nothing to offer, which is a reason why their young websites fail. Hitting up Facebook, Twitter, YouTube and other gathering places on the Internet is something you should wait to do, at least until your website has enough meat …

more ...

Getting websites listed on search engines

Keyword research represents the very foundation of your SEO campaign and when done properly, keywords can drive traffic and rankings for your web pages. Keywords represent terms and phrases people type as search queries to find local businesses. Be under no illusions, advanced SEO is a full-time job. However, there …

more ...

Find Who Your SEO Competitors Are

According to Google, natural links leading back to your site are definitely something to strive for. One of the most frequently asked questions by fellow SEO consultants probably is: “What online marketing tools do you use?” When people conduct research, they want up-to-date, accurate information. That’s why it’s …

more ...

Link internal pages in your content

While external links that point to your site provide long-term SEO value, so do links on your site. When you include internal links (links on your website that point to other pages on your website), you send signals to search engines that tell them how to understand, prioritize, and rank …

more ...

How does a small local business compete with a major national chain?

Search analytics is a new and emerging category of tools. Search analytics tools specifically monitor how your website interacts with the search engines. Google has stated that meta descriptions are NOT a ranking signal. But, the quality of the description will influence click-through rate, so it is very important to …

more ...

Google Penguin is specific to the quality of links

Google views your site as authoritative when other sites link back to it. It doesn’t want to see a site that is spammy linking back to your site. If you try and manipulate the system, you can get hit with a Google penalty and your site won't rank at …

more ...

Optimize Your Site's Code and Images

When selecting keywords, you should also keep the purpose of your website in mind. Opt for transactional keywords if the main intention is sales, or informational keywords if your website aims to provide readers with important information. Link outreach is a bit “old school” but can still be quite powerful …

more ...

Use Capital Letters To Highlight Keywords

When you are brought on to handle the SEO for a particular website, one of the first things you need to find out is which SEO activities have previously been attempted As we know that Google optimizes its results for user intent, hence, this is a way to know what …

more ...


Keyword driven anchor text reigns supreme

SEO metrics give you an indication of the overall competitiveness of a niche. When your competitors have a high DR score they are likely to have been around for a while and acquired a solid backlink profile. When you link out to related domains, it not only helps the search …

more ...

Hire the Right SEO Company for Your Business

If anyone guarantees you page 1 ranking on Google within a three-month timespan, run for the hills. SEO isn’t just for large companies. As a small business or local business, there is actually a lot you can do to achieve local goals yourself. Many of these things relate to …

more ...

Identify potential partners

Google uses your meta data to interpret what your website is about and ranks the pages accordingly. While it is important to have your keywords within the meta data, it can be overdone and hinder the user experience, actually deterring people away from a page rather than enticing. This happens …

more ...

Content is for humans

By continuing to create quality content that provides immense value to the searcher and satisfies their original search (whether that’s answering a question, listing ideas, educating the reader, etc.), you’ll be well on your way to creating content that search engines want to see and provide to searchers …

more ...


Generate keyword ideas

Website performance metrics also play a large role in SERP positions, because these performance metrics indicate how well visitors can engage and consume your content. Search engine optimization, or SEO, is the process of improving your site's ranking in search results. Unfortunately the factors search engines like Google, Bing, and …

more ...

Age of the domain name

Google places importance on the amount your content is shared socially, they see this as a sign that you site has quality content. By sharing it on their social media people are effectively endorsing your content. From its earliest days, Google's core search algorithm offered the most relevant and most …

more ...


Closed groups and group invites

It’s also important to know what kinds of link-building strategies to avoid, so that you don’t waste your valuable time and effort doing something that can make Google sandbox your site (remove it from their search engine). The key is to consistently deliver value so that people come …

more ...

Examine your existing content

Make sure to evaluate your articles in the SERPs. Google the terms you’ve optimized your articles for. Check whether or not your SEO is paying off! We thirst for conversation rather than being lectured. Those who merely push their message and never listen or engage usually are not as …

more ...

The first indication should be reporting

Create profiles for your business (and include a link to your website) on major directory sites such as Google My Business, Yelp, Angie’s List, Yellow Pages, and other listing resources associated with your industry. To understand SEO, you need to understand search engines. A search engine is a piece …

more ...

Know the description tag can be as long as you want it to

With so many people using smartphones and tablet for their Internet search, it is imperative that you have a plan ready to compete for their business. All your citations (an online reference to your business including your NAP) need to be consistent, so as you start building them (see below …

more ...

Use Schema markup of your location data

The reason you want natural, helpful, informative links is that you don’t want to have to constantly replace links ignored by the search engines and you don’t want to suffer from penalties and downgrades. Link acquisition should happen without anxiety. So what type of website would get the …

more ...

Make sure your byline name matches your Google+ name

95% of the U.S. Internet browsing population accesses search engines each month. Furthermore, the U.S. online population makes an average of 37 search engine visits per person per month. SEO-friendly content writing is not just about pandering to your audience with content that is splattered with keywords. Google …

more ...

Acquiring future-proof links

Google has made it apparent that site speed matter in search rankings, and today, with a bigger emphasis on the user experience than ever before, site speed will continue to be a critical ranking factor. Look at how your landing pages have performed since the launch of RankBrain to see …

more ...

When are you supposed to do it?

Each time you write an informative article related to your site’s topic, you should distribute it to a number of article directories. When you do that, you are making sure that more people will be visiting your site. The title of a post is important for many reasons. Well-structured …

more ...

H1 Tag Issues

You should ensure that the first paragraph or so of text on your web page is entirely relevant to what your site is about. Sometimes search engines take the first paragraph or first few sentences even of your website page and use that for their description of your web page …

more ...

Don't “only” concentrate on Google

In order to write the best article about a specific subject, do your research and check what articles are already ranking high in Google, for your keywords. Improving visibility and driving traffic are nice, but the most important goal is to achieve the goals of your organization. For most organizations …

more ...

Can Images Help Improve My Website’s Search Engine Placement?

Variables make it possible to automate certain processes on your site. They also make it easy to change large batches of meta descriptions for instance, since you only have to change the structure of the variable – the site fills in the data automatically. SEO doesn’t have to be especially …

more ...

Is the content on different pages original?

If the Google bot goes through your website and manages to access all sub-pages within just a few clicks, it can use its limited crawl budget to scan and index more pages. Optimizing the click path pays off for both usability and search engine crawling! Keyword research can turn into …

more ...

It’s time to revolutionize our approach to anchor text

Knowing where to find good keywords and the proper way to work them into a website’s copy is important, but it’s only a small part of Search Engine Optimization process. Trustworthy sites tend to link to other trusted sites, while spammy sites receive very few links from trusted …

more ...

Quality, Plus Visibility

Having no website presence can make you miss out on numerous opportunities for your business, but having a negligible presence won’t do you any good either! Whenever a user searches the web for a particular keyword, they are basically in the hunt mode. At this hunt mode, the users …

more ...

SEO headings best practice

Paid links are like paying someone to be your wingman to impress a girl rather than having a genuine friend by your side who can vouch for how great you really are! Sometimes, all that you need are five to 10 relevant links, from authoritative sites, to begin seeing results …

more ...

Anchor text is still a huge ranking signal

Search-based competitive audits uncover the competitive landscape within the search results for a defined set of high-value topics. Every piece of content should have the user in mind. This also applies to SEO. You can’t create your next piece of content, or carry out keyword research, without knowing your …

more ...


SEO consistent publishing best practice

How do you educate people so they do value it? Link building isn’t dead. Not by a long shot. A greater number of people will stick to voice search, so SEO specialists will have to adjust to this relatively new type of search. Keywords are less often used nowadays …

more ...

Use Headers — Wisely

One of the best tools available to help you measure the success of your SEO campaign is Google Analytics. This fantastic and free tool can be used to monitor how much traffic you’re getting to your website and where this traffic is coming from. You can easily identify pages …

more ...

Nobody likes ugly URLs

The search industry is constantly innovating, and it might seem overwhelming for marketers with limited time and resources to try and keep on top of developments. A greater number of people will stick to voice search, so SEO specialists will have to adjust to this relatively new type of search …

more ...

You can optimize keywords with your content

Even if your site hasn't lost any traffic over the years, if you find a bunch of technical errors, they could be keeping you from receiving all the search engine traffic you deserve. It's very possible that spending a day fixing these problems could pay off handsomely in the long …

more ...

Include internal and external links

Google’s robots, or “spiders,” crawl the Internet by “clicking” one link after another after another. They discover new pages and websites as part of that crawl, and store the content of each of those pages in a giant database. If you are not a regular monitor of your blogs …

more ...

Local SEO understands changing attention spans

Search engines were nothing new; the first one was Archie created back in 1990, and there had been more than a few created between then & when Google launched (most notably Yahoo!) Building a strong site architecture and providing clear navigation will help search engines index your site quickly and easily …

more ...

Add valuable insight to your creative content

Optimizing for search engines and creating keyword-targeted content helps a site rank for key search terms, which typically leads to direct traffic and referring links as more and more people find, use, and enjoy what you’ve produced. The content on your site should be organized in a logical way …

more ...


Link Outreach

There is no universal page 1. Google is customizing search results using RankBrain, artificial intelligence that analyzes search queries to provide better answers -- making results less predictable and giving websites less control over when and where they appear. Many years ago, Google put together its search quality team, which is …

more ...

Use outbound link strategies

High-quality content on and off your website and using strategic link-building tactics (internal links and backlinks) is a critical component to achieving relevancy. This strategy protects the website’s viability against the frequent changes in Google’s rules and priorities. Google has over 200 factors to determine which sites should …

more ...

Keep a Record of All SEO Expenses

Google wants to ensure that the sites it serves up in search results are relevant and up-to-date. A site that hasn’t been changed in two years is never going to do well. There’s a good chance you have some fantastic resources your audience would love. If you don …

more ...

Quality content gives you authority

Keywords should never be used to try to trick or mislead human beings or Google spiders.. This means using keywords that do not exactly describe the contents of your page, repeating a keyword over and over in a way that in not natural (known as “keyword stuffing”) or using any …

more ...

Do Homework on Your Mobile Device Keywords

Essentially, the higher CTR you have, and the more user experience your site receives, the higher the Google rankings. DA/PA and CT/TF are all third party metrics meant to somehow replace the void left by the famous Google PR (Page Rank). Obviously none of them could replicate PR …

more ...

Adopt a responsive design

The bad news about SEO is that it’s not as simple as flicking a couple of switches. Nor is it a one-time deal; SEO has to be a consistent part of your ongoing marketing. There is also an overwhelming amount of information available online – how do you know where …

more ...