Missing title tags are problematic

For anyone monitoring their traffic from Google, it’s not really a revelation that a single page can rank for hundreds (or even thousands) of relevant keywords. Like any other marketing method, SEO isn’t magic, but it provides a business visibility, branding, web traffic, a high ROI, credibility, and …

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Reasons why marketers love Google algorithms

Generally speaking, Google will identify the best pages on your site if you have a decent on-site architecture and unique content. Ranking for terms with high search volumes can be tough, especially if your website is new. Every page should provide unique content that doesn’t appear elsewhere on the …

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Hidden facts about link bait

What keywords would my customer or target audience use to describe what they want? A title should be 50-60 characters and a description should be 155-160 characters. Google uses a complex algorithm, so no organic placement can be guaranteed, but SEO provides tactics for improving your chances of ranking higher …

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Learn from these mistakes before you learn about dynamic pages

Gone are the days when you have to mention exact keyword phrases a specific number of times at a certain frequency. SEO has been in the mainframe of digital marketing for little above two decades. Auditing an existing site is one of the most important tasks that SEO professionals encounter …

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Let's talk about stickiness

When a search engine crawls your site, it moves slowly from one page to another by following the links on the page. As it does, it collects data about the content of your page. If you want more traffic, read on… In the last couple of years, web masters have …

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Improve engagement by utilising offsite SEO

Great content and expert SEO practices implemented properly together will impress the search engine spiders that crawl your website looking for relevant and quality information. SEO is not the techniques we use to get our sites to the top of Google. SEO is simply the objective of getting to the …

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Succeeding in SEO means paying attention to authority sites

Whether it's your friends, relatives, employees, colleagues, business partners, clients, or anyone else, ask them for a link. Someone you know has a website or blog, so take advantage When a website wants a piece of content to be representative of a “thing” – like a profile page, an event page …

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Lets look at our approach to walled garden sites

Stop using keywords in your titles. Why? Because if you don’t know how to optimize a Web page without stuffing your title, then you don’t know how to optimize a Web page. Titles and URLs are options, not requirements, in search engine optimization. Learn to understand and fully …

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Make sure you know exactly what you're doing with quality

You can find terms that are driving traffic to your competitors with a tool like Ahrefs, or SEMRush and create similar but more in-depth and quality content for the same terms. Consider the intent of the searcher and create epic content that will service that intent while at the same …

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Pay attention to static pages

Results driven, intelligent search engine optimisation. Anybody can optimise a site with a little know-how. Evergreen content basically means well-written content about topics that do not go out of date—or at least, not easily. Bad links can be created for many reasons - competitors can use them to try and …

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Create content about webmaster tools

All Javascript and CSS files on your site must be unblocked. That means Google must be able to access those files so that it can see the site as a normal visitor does. Content marketing has always been crucial but it is no longer enough to research several industry keywords …

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Measure and Improve by paying attention to web crawlers

But it can take hours for news services to go through the process of assigning reporters, collecting information, and writing, editing, and presenting the news. When moving a page with many backlinks, it’s extra important to use permanent redirects so the search rank of the page is maintained. The …

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Quick tips regarding analysis

When you architect a website and you place SEO at the forefront of a web project, you’re doing two things simultaneously. You’re making sure your website will be usable by search engines and your actual website visitors. The best way to build links is to not build links …

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A few words on page rank

It is important to have backlinks from quality sites, and those backlinks should be contextual. Search engines favor sites that follow SEO best practices and deliver consistent quality. More and more we are seeing the use of keyword clustering from sites that are making it beyond the scope of mediocre …

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What everyone ought to know about local search

When you have high-quality, valuable content that is targeted for keywords you know your audience uses, you have a perfect opportunity for search engine marketing (SEM). All search engines attempt to determine the most important words on a page, in a tag, or in a link. Instead of focusing on …

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What factors affect a search?

Not particularly pioneering, but 10 years ago, it was a tried and tested tactic. To contextualise, marketers should be aware of using keywords just for the sake of it. If you’re producing a valuable piece of content – which you all really should – then by virtue the keywords associated with …

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Identify keyword opportunities

Focussing on understanding the intent of the user is not only because it helps in getting conversions or click throughs, it is also important for the SEO perspective and provide value to your visitors. It helps in creating a brand name with trust and accountability. The small businesses with a …

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Tailor to shoppers, not search engines

For years, we’ve viewed off-page SEO as the process of getting more inbound links … whether that be through link exchange deals, paid links, or other link-building schemes. What do all of these tactics have in common today? Google doesn’t like them, and has been known to drop the …

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Where are all the spammy links coming from?

The sad truth is that our readers have a very limited attention span online. The introduction of your post is supposed to catch your readers, convincing them to stay longer and read your stuff. The number, accuracy and quality of your business' local citations improve its chances of featuring highly …

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We've reached a tipping point

Google and other search engines keep the inner workings of their algorithms a secret. All we can do is speculate and test. The problem with speculation is that if an idea seems believable, it becomes eagerly accepted as truth without the data to back up the speculation. Link to page …

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Don’t shoot yourself in the foot with Technical SEO

Utilizing Social Media is a first step for many webmasters with nothing to offer, which is a reason why their young websites fail. Hitting up Facebook, Twitter, YouTube and other gathering places on the Internet is something you should wait to do, at least until your website has enough meat …

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Getting websites listed on search engines

Keyword research represents the very foundation of your SEO campaign and when done properly, keywords can drive traffic and rankings for your web pages. Keywords represent terms and phrases people type as search queries to find local businesses. Be under no illusions, advanced SEO is a full-time job. However, there …

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Find Who Your SEO Competitors Are

According to Google, natural links leading back to your site are definitely something to strive for. One of the most frequently asked questions by fellow SEO consultants probably is: “What online marketing tools do you use?” When people conduct research, they want up-to-date, accurate information. That’s why it’s …

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Link internal pages in your content

While external links that point to your site provide long-term SEO value, so do links on your site. When you include internal links (links on your website that point to other pages on your website), you send signals to search engines that tell them how to understand, prioritize, and rank …

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How does a small local business compete with a major national chain?

Search analytics is a new and emerging category of tools. Search analytics tools specifically monitor how your website interacts with the search engines. Google has stated that meta descriptions are NOT a ranking signal. But, the quality of the description will influence click-through rate, so it is very important to …

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Google Penguin is specific to the quality of links

Google views your site as authoritative when other sites link back to it. It doesn’t want to see a site that is spammy linking back to your site. If you try and manipulate the system, you can get hit with a Google penalty and your site won't rank at …

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Optimize Your Site's Code and Images

When selecting keywords, you should also keep the purpose of your website in mind. Opt for transactional keywords if the main intention is sales, or informational keywords if your website aims to provide readers with important information. Link outreach is a bit “old school” but can still be quite powerful …

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Use Capital Letters To Highlight Keywords

When you are brought on to handle the SEO for a particular website, one of the first things you need to find out is which SEO activities have previously been attempted As we know that Google optimizes its results for user intent, hence, this is a way to know what …

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Keyword driven anchor text reigns supreme

SEO metrics give you an indication of the overall competitiveness of a niche. When your competitors have a high DR score they are likely to have been around for a while and acquired a solid backlink profile. When you link out to related domains, it not only helps the search …

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Hire the Right SEO Company for Your Business

If anyone guarantees you page 1 ranking on Google within a three-month timespan, run for the hills. SEO isn’t just for large companies. As a small business or local business, there is actually a lot you can do to achieve local goals yourself. Many of these things relate to …

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Identify potential partners

Google uses your meta data to interpret what your website is about and ranks the pages accordingly. While it is important to have your keywords within the meta data, it can be overdone and hinder the user experience, actually deterring people away from a page rather than enticing. This happens …

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Content is for humans

By continuing to create quality content that provides immense value to the searcher and satisfies their original search (whether that’s answering a question, listing ideas, educating the reader, etc.), you’ll be well on your way to creating content that search engines want to see and provide to searchers …

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Generate keyword ideas

Website performance metrics also play a large role in SERP positions, because these performance metrics indicate how well visitors can engage and consume your content. Search engine optimization, or SEO, is the process of improving your site's ranking in search results. Unfortunately the factors search engines like Google, Bing, and …

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Age of the domain name

Google places importance on the amount your content is shared socially, they see this as a sign that you site has quality content. By sharing it on their social media people are effectively endorsing your content. From its earliest days, Google's core search algorithm offered the most relevant and most …

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Closed groups and group invites

It’s also important to know what kinds of link-building strategies to avoid, so that you don’t waste your valuable time and effort doing something that can make Google sandbox your site (remove it from their search engine). The key is to consistently deliver value so that people come …

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Examine your existing content

Make sure to evaluate your articles in the SERPs. Google the terms you’ve optimized your articles for. Check whether or not your SEO is paying off! We thirst for conversation rather than being lectured. Those who merely push their message and never listen or engage usually are not as …

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The first indication should be reporting

Create profiles for your business (and include a link to your website) on major directory sites such as Google My Business, Yelp, Angie’s List, Yellow Pages, and other listing resources associated with your industry. To understand SEO, you need to understand search engines. A search engine is a piece …

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Know the description tag can be as long as you want it to

With so many people using smartphones and tablet for their Internet search, it is imperative that you have a plan ready to compete for their business. All your citations (an online reference to your business including your NAP) need to be consistent, so as you start building them (see below …

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Use Schema markup of your location data

The reason you want natural, helpful, informative links is that you don’t want to have to constantly replace links ignored by the search engines and you don’t want to suffer from penalties and downgrades. Link acquisition should happen without anxiety. So what type of website would get the …

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Make sure your byline name matches your Google+ name

95% of the U.S. Internet browsing population accesses search engines each month. Furthermore, the U.S. online population makes an average of 37 search engine visits per person per month. SEO-friendly content writing is not just about pandering to your audience with content that is splattered with keywords. Google …

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Acquiring future-proof links

Google has made it apparent that site speed matter in search rankings, and today, with a bigger emphasis on the user experience than ever before, site speed will continue to be a critical ranking factor. Look at how your landing pages have performed since the launch of RankBrain to see …

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When are you supposed to do it?

Each time you write an informative article related to your site’s topic, you should distribute it to a number of article directories. When you do that, you are making sure that more people will be visiting your site. The title of a post is important for many reasons. Well-structured …

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H1 Tag Issues

You should ensure that the first paragraph or so of text on your web page is entirely relevant to what your site is about. Sometimes search engines take the first paragraph or first few sentences even of your website page and use that for their description of your web page …

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