Don't “only” concentrate on Google

In order to write the best article about a specific subject, do your research and check what articles are already ranking high in Google, for your keywords. Improving visibility and driving traffic are nice, but the most important goal is to achieve the goals of your organization. For most organizations …

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Can Images Help Improve My Website’s Search Engine Placement?

Variables make it possible to automate certain processes on your site. They also make it easy to change large batches of meta descriptions for instance, since you only have to change the structure of the variable – the site fills in the data automatically. SEO doesn’t have to be especially …

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Is the content on different pages original?

If the Google bot goes through your website and manages to access all sub-pages within just a few clicks, it can use its limited crawl budget to scan and index more pages. Optimizing the click path pays off for both usability and search engine crawling! Keyword research can turn into …

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It’s time to revolutionize our approach to anchor text

Knowing where to find good keywords and the proper way to work them into a website’s copy is important, but it’s only a small part of Search Engine Optimization process. Trustworthy sites tend to link to other trusted sites, while spammy sites receive very few links from trusted …

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Quality, Plus Visibility

Having no website presence can make you miss out on numerous opportunities for your business, but having a negligible presence won’t do you any good either! Whenever a user searches the web for a particular keyword, they are basically in the hunt mode. At this hunt mode, the users …

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SEO headings best practice

Paid links are like paying someone to be your wingman to impress a girl rather than having a genuine friend by your side who can vouch for how great you really are! Sometimes, all that you need are five to 10 relevant links, from authoritative sites, to begin seeing results …

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Anchor text is still a huge ranking signal

Search-based competitive audits uncover the competitive landscape within the search results for a defined set of high-value topics. Every piece of content should have the user in mind. This also applies to SEO. You can’t create your next piece of content, or carry out keyword research, without knowing your …

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SEO consistent publishing best practice

How do you educate people so they do value it? Link building isn’t dead. Not by a long shot. A greater number of people will stick to voice search, so SEO specialists will have to adjust to this relatively new type of search. Keywords are less often used nowadays …

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Use Headers — Wisely

One of the best tools available to help you measure the success of your SEO campaign is Google Analytics. This fantastic and free tool can be used to monitor how much traffic you’re getting to your website and where this traffic is coming from. You can easily identify pages …

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Nobody likes ugly URLs

The search industry is constantly innovating, and it might seem overwhelming for marketers with limited time and resources to try and keep on top of developments. A greater number of people will stick to voice search, so SEO specialists will have to adjust to this relatively new type of search …

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You can optimize keywords with your content

Even if your site hasn't lost any traffic over the years, if you find a bunch of technical errors, they could be keeping you from receiving all the search engine traffic you deserve. It's very possible that spending a day fixing these problems could pay off handsomely in the long …

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Include internal and external links

Google’s robots, or “spiders,” crawl the Internet by “clicking” one link after another after another. They discover new pages and websites as part of that crawl, and store the content of each of those pages in a giant database. If you are not a regular monitor of your blogs …

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Local SEO understands changing attention spans

Search engines were nothing new; the first one was Archie created back in 1990, and there had been more than a few created between then & when Google launched (most notably Yahoo!) Building a strong site architecture and providing clear navigation will help search engines index your site quickly and easily …

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Add valuable insight to your creative content

Optimizing for search engines and creating keyword-targeted content helps a site rank for key search terms, which typically leads to direct traffic and referring links as more and more people find, use, and enjoy what you’ve produced. The content on your site should be organized in a logical way …

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Link Outreach

There is no universal page 1. Google is customizing search results using RankBrain, artificial intelligence that analyzes search queries to provide better answers -- making results less predictable and giving websites less control over when and where they appear. Many years ago, Google put together its search quality team, which is …

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Use outbound link strategies

High-quality content on and off your website and using strategic link-building tactics (internal links and backlinks) is a critical component to achieving relevancy. This strategy protects the website’s viability against the frequent changes in Google’s rules and priorities. Google has over 200 factors to determine which sites should …

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Keep a Record of All SEO Expenses

Google wants to ensure that the sites it serves up in search results are relevant and up-to-date. A site that hasn’t been changed in two years is never going to do well. There’s a good chance you have some fantastic resources your audience would love. If you don …

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Quality content gives you authority

Keywords should never be used to try to trick or mislead human beings or Google spiders.. This means using keywords that do not exactly describe the contents of your page, repeating a keyword over and over in a way that in not natural (known as “keyword stuffing”) or using any …

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Do Homework on Your Mobile Device Keywords

Essentially, the higher CTR you have, and the more user experience your site receives, the higher the Google rankings. DA/PA and CT/TF are all third party metrics meant to somehow replace the void left by the famous Google PR (Page Rank). Obviously none of them could replicate PR …

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Adopt a responsive design

The bad news about SEO is that it’s not as simple as flicking a couple of switches. Nor is it a one-time deal; SEO has to be a consistent part of your ongoing marketing. There is also an overwhelming amount of information available online – how do you know where …

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Research semantically related keywords

Links and content are certainly at the top of your SEO strategy. However, Google identified CTR and user experience as major ranking factors. Increasing one will certainly increase the other as well. Make sure your visitors know where to find what they need, and of course, make it simple for …

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See the content whose rankings are high on the pages

The days of self-serving, scammy, and spammy SEO are long-gone. And that’s a good thing. The ‘secret’ to success with SEO is no secret at all. Just focus on serving your audience’s needs and answering their questions in a thorough and empathetic way. The authority of the domain …

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Auto anchor text

It’s worth noting that there are SEOs who prefer using TF (Trust Flow) and CF (Citation Flow) from Majestic when checking their competitors authority and trust levels. Examination of content keywords and present engine rank­ings of competitive websites to determine an effective engine positioning strategy. Search engine algorithms …

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Looking at Competitors’ Authority and Trust

Good SEO involves creating valuable content, but they are not synonyms. Many companies that have an amazing content strategy don't have always have the technical and linking aspects of SEO taken care of as well. Realize that meta keywords are only used by your competitor to see what you want …

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Update and Republish Old Content

User-generated content can increase the relevance and freshness of a website. Users can interact with your website in many different forms. The most common ways include blog comments, question and answer boxes on products, and reviews! Paid link-building is considered black hat SEO and is likely to incur a penalty …

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Install CDN To Enhance Page Load Time

Once visitors are on your site, an important goal is to keep them on your site. You don’t want your visitors immediately bouncing back to Google once they have read something on your site. The SEO benefits of social media, in my opinion, should be seen as the by-product …

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Essential indexes for your links

Take a look at your top ranking and most shared content. Is there overlap? If you’ve found a type of content that is simultaneously strong in search and frequently shared, it’s worth optimizing that content even further. Many webmasters see Panda as a type of Google penalty—but …

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Always endeavour to gain the trust of Google

Keyword stuffing, hiding keywords in a very small font or a color that blends with the background, and paying for incoming links are all tactics that Google considers to be spam, and your website’s search traffic will be negatively affected if you’re caught doing any of them. Vertical …

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Understand the different hosting options available

A page that doesn’t meet the needs and expectations of users will never achieve strong user signals. Because it’s not answering the right questions or providing the right information, users will quickly abandon your page in search of a more useful one. Once the Search Engines crawls the …

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Powerful Link Building Strategies For Small Businesses

When optimizing for search traffic today, marketers can’t think just about rankings. They need to be holistic in their approach to the visibility and appearance of listings. Not so long ago, SEO and social media marketing were different things. The idea was that SEO attracted visitors and social media …

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Great content and backlinks are the most powerful tools in your kit

From its earliest days, Google's core search algorithm offered the most relevant and most organic search results quickly and accurately on a simple site with an iconic logo that has now become synonymous with the search giant's business. Searching amidst the world's vast data, Google cleverly cataloged and categorized pages …

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How Should You Use Search Activity Data?

If you are new in the business then remember that the big guns are already optimizing for the most popular keywords and you don’t stand a chance for those keywords. Hence, choose keywords that have a good search volume but, are still not that popular. Use them 2-3 times …

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Is your website too Dynamic for SEO?

If you want to generate traffic through search, it’s best to do keyword research before you start writing. This way, you can focus on keywords for which a certain amount of search volume already exists – in other words, write toward topics that people are already searching for information about …

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The Problem: SEO and content marketing are not integrate

Add a site map to your webpage. Search engines can’t index pages that it can’t find easily. A site map can help search engines find everything on your site. If your site is difficult to navigate, or is very large, you could even consider having multiple site maps …

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Drop Keyword in First 100 Words

Make sure you pick a permalink structure that fits your goals. If you have a news site, it might make sense to add the publication date of the article to the URL. As search engines evolve, they take an even more human approach to website analysis, making remarkable, valuable content …

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Nobody likes ugly URLs

The focus on the right audience and the right content brings an understanding of the content that they’re more likely to consume. If you ever start to run into problems with getting your link posted, it may be useful to use a few link shorteners or some 301 redirects …

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Number of backlinks to the domain

Every business needs a marketing strategy and so does a website. The best strategy to market any website is through SEO management. Organic traffic refers to visits that come to your site when a user clicks on an unpaid search engine result. The key is that these visits are free …

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What is real SEO?

If you can’t meet a visitor’s need on that page, direct them to a page (or even another site) that can. The user will greatly appreciate it and your webpage’s authority will be boosted. Writing good page titles is an essential skill for anyone doing SEO. The …

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Don’t forget to link from the top too

When the damage is done, it can be very hard to get back onto Google’s good side. In fact, that's often impossible. Search engines scour the Internet to find keywords and clues to match search results, but if your website isn’t giving them the right clues, your SEO …

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Focus on one website first

We all know that videos are a great way of keeping audience engaged and entertained. But do you know that by using enough videos, you can improve the ranking of your page on the SERPs. Increase visibility to your optimized content by sharing it on social networks and building links …

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