Include keywords to help searchers identify with your site

If you run a small business, gaining exposure and driving traffic to your website is probably a key part of your marketing strategy. If you’ve got a brilliant website, but you’re not getting as much interest as you’d like, stepping up your SEO campaign could prove to …

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Write a 1000+ words article about link building

It’s important to understand that digital marketing does only apply to your website, however most of marketers create a website or an e commerce and invest in SEO and AdWords. If you read something interesting on a blog, you should comment. Especially when a post is about something you …

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Make sure you know exactly what you're doing with quality

You can find terms that are driving traffic to your competitors with a tool like Ahrefs, or SEMRush and create similar but more in-depth and quality content for the same terms. Consider the intent of the searcher and create epic content that will service that intent while at the same …

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Can landing pages help improve my search engine placement?

The image below identifies the advertisement sections where you can bid for certain keywords and be placed above the organic searches. This phase focuses on using SEO data to make decisions about which pages hold the most value. How do you ensure that you’re not just optimizing pages for …

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Pay attention to static pages

Results driven, intelligent search engine optimisation. Anybody can optimise a site with a little know-how. Evergreen content basically means well-written content about topics that do not go out of date—or at least, not easily. Bad links can be created for many reasons - competitors can use them to try and …

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Create content about webmaster tools

All Javascript and CSS files on your site must be unblocked. That means Google must be able to access those files so that it can see the site as a normal visitor does. Content marketing has always been crucial but it is no longer enough to research several industry keywords …

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The ultimate revelation of 301 redirects

After all, your dish must appeal to readers for you to rank high. The Google algorithm incorporates hundreds, if not thousands, of signals when determining where pages rank for a search. Knowing which factors carry the most weight and optimizing accordingly can be the difference between success and failure. Mobile …

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Measure and Improve by paying attention to web crawlers

But it can take hours for news services to go through the process of assigning reporters, collecting information, and writing, editing, and presenting the news. When moving a page with many backlinks, it’s extra important to use permanent redirects so the search rank of the page is maintained. The …

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Myths and misconceptions about onsite SEO

Rather than evaluate all results on the page at once, we first evaluate a single three- to four-item chunk and move on to the next if we don’t find a match. Roughly 50 percent of the time, searchers click on results in the first chunk. In other words, they …

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Quick tips regarding analysis

When you architect a website and you place SEO at the forefront of a web project, you’re doing two things simultaneously. You’re making sure your website will be usable by search engines and your actual website visitors. The best way to build links is to not build links …

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The best advice I've listened to about offsite SEO

A key step to starting a successful local lead generation business is finding a domain that already has some authority due to its age and link profile. If you’d like to learn how to find these manually, you can follow this guide. If you are lazy like me or …

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A few words on page rank

It is important to have backlinks from quality sites, and those backlinks should be contextual. Search engines favor sites that follow SEO best practices and deliver consistent quality. More and more we are seeing the use of keyword clustering from sites that are making it beyond the scope of mediocre …

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Less is always better when it comes to organic links

Knowing where to find good keywords and the proper way to work them into a website’s copy is important, but it’s only a small part of Search Engine Optimization process. When Instagram users repeatedly see people they follow talking about a product, they head to Google to research …

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Headings and keyword density

This means when you’re doing SEO, you can’t just use traditional SEO. The permalink is the full URL you see – and use – for any given post, page or other pieces of content on your site. It’s a permanent link, hence the name permalink. You can add the …

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Determining Relevance: Trust your gut when it comes to sitemaps

Ever wonder how to pick the perfect keyword topic for your blog or website, or find one that will have the most value? Most SEO strategists and content creators focus on, at best, two of the eight dimensions they should analyze when creating a keyword strategy for a website. Much …

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Write a 1000+ words article about walled garden sites

Outbound links to related pages helps Google figure out your page’s topic. It also shows Google that your page is a hub of quality info. You just show up when they are looking for businesses like yours. Keyword Tool.io – Now, Keyword Tool.io might be an extremely simple …

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Emphasizing fast results by using backlinks

Limit each paragraph to 2-3 sentences at most. It’s even okay to use one-sentence paragraphs if necessary, but use them sparingly or your post will look like a bullet-pointed blog without the bullets. If you want to populate on the first page of Google organically and improve your SEO …

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Small but important things to observe about static pages

Bold and italics can make your keywords stand out more with the search engines. With all the searching your potential customers are doing, you can gain a great deal of information about exactly what they’re looking for. Great content must start with specific intent (particularly, a very interesting topic …

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Consider text links at the inception

Sometimes you might find broken links to your website. This may be the case if the location of your page changes or if another webmaster misspelled your link. In both cases, these backlinks will return a 404 error. The truth is that links are still the most important component of …

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More focus is put on content

You should monitor each backlink you create or earn and verify if it carries any SEO value. A relatively fast way to get links to your blog is through roundup blog posts. These are collections of interesting articles, linking back to the original source (to your blog) created by a …

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Write Intent-Driven Content

The world is always changing, and you have to keep up. If you do, the rewards can be great. t’s far better to focus on reaching to authoritative blogs and providing them with real value rather than pay for a spammy or highly promotional articles with a backlink to …

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What everyone ought to know about local search

When you have high-quality, valuable content that is targeted for keywords you know your audience uses, you have a perfect opportunity for search engine marketing (SEM). All search engines attempt to determine the most important words on a page, in a tag, or in a link. Instead of focusing on …

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Google is aware that paid linking goes on

It is commonplace to have a staging server (also called a dev site) setup for your website re-design / re-model project. It is also a good practice since you shouldn’t be building a site in a live environment where your users can interact with an unfinished product. Companies of every …

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Powerful Title — But Avoid Clickbait

The Google search results page is a beautiful menagerie of links and blurbs and information and value, and any advantage your content can get in order to rank higher is worth pursuing. Google authorship is a clear advantage. With authorship, you receive a boost in visibility, clickthroughs, and influence, and …

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On the web, our audience is global

Technical SEO refers to the technical aspects of on-page SEO like site speed, indexability, and mobile responsiveness. The term “technical” can turn a lot of people away from this aspect of SEO. Don’t let it scare you! It is not nearly as intimidating as it sounds. To optimise your …

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What factors affect a search?

Not particularly pioneering, but 10 years ago, it was a tried and tested tactic. To contextualise, marketers should be aware of using keywords just for the sake of it. If you’re producing a valuable piece of content – which you all really should – then by virtue the keywords associated with …

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Keyword at the Beginning of URL

Canonicalizing URLs is a very important aspect of Search Engine Optimization but also of Social Media Marketing. Make sure that the pages on your site are well-linked to each other, particularly the ones you want to appear as sitelinks – Google takes the number of internal/external links into account when …

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Use multiple focus keywords for those long key phrases

SEO takes promotion. Backlinks are a huge part of ranking in Google and in order to attract backlinks (and even social shares) your content needs to be seen . Without shares, backlinks, authority, Google won’t notice your page and you won’t rank. Two things stand out when it comes …

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Identify keyword opportunities

Focussing on understanding the intent of the user is not only because it helps in getting conversions or click throughs, it is also important for the SEO perspective and provide value to your visitors. It helps in creating a brand name with trust and accountability. The small businesses with a …

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Keyword research is the basis of all search marketing

The sad truth is that our readers have a very limited attention span online. The introduction of your post is supposed to catch your readers, convincing them to stay longer and read your stuff. Write locally oriented content: It’s one of the best things you can do to improve …

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Google loves fast sites, and so do your customers

Contextual link building -- links that are surrounded by text in the body of content -- have a higher SEO value than links that appear in the footer or sidebar. Ranking organically in search for product keywords should be an ecommerce stores end goal because this brings a consistent passive stream of …

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Analytical mind-set

Internal links help Google establish site architecture and relative intra-site importance of webpages. For this reason, you should have internal links both on a site-wide & on-page, in-content basis. The actual number of internal links per page will vary & depend on the utility offered to users (once again). Rankings in SEO …

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Experience-based competitive audits

Much of digital marketing has revolved around getting found by search engines and coming up within the first page of the SERPs A Google study showed that more than 80% of users search stores and local service providers online before visiting them. This fact makes it important to optimize your …

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Tailor to shoppers, not search engines

For years, we’ve viewed off-page SEO as the process of getting more inbound links … whether that be through link exchange deals, paid links, or other link-building schemes. What do all of these tactics have in common today? Google doesn’t like them, and has been known to drop the …

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Predictive Search Is Popular With Mobile Searchers

There’s no clear formula, or single answer for the minimum amount of content a page should have. Some sources suggest having at least 600-700 words of content on every page. While there are numerous duplicate content checkers available, the simplest method is to copy a random snippet of content …

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Natural building blocks for your site

Don’t just stuff your keywords in willy-nilly and then tack on your city and state (or region or county) at the end. Remember that in addition to conveying to Google the terms for which you want your business to be relevant, these are the phrases that your prospective customers …

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Reduce PopUps or Distracting Ads

One task the search engines face is judging the value of content. Although evaluating how the community responds to a piece of content using link analysis is part of the process, the search engines can also draw some conclusions based on what they see on the page. User experience is …

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Google Algorithms Target Low-Quality Content

So if a consumer hears a message somewhere and then decides to search on Bing to get more information, many times the advertiser isn’t present, and that consumer ends up taking a different path than what the advertiser would have desired. The strategies used to drive traffic to an …

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Where are all the spammy links coming from?

The sad truth is that our readers have a very limited attention span online. The introduction of your post is supposed to catch your readers, convincing them to stay longer and read your stuff. The number, accuracy and quality of your business' local citations improve its chances of featuring highly …

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Web Optimization Best Practices and Techniques

Successful SEO requires a thorough understanding of the business itself. Going to the library is nearly a thing of the past, but do you remember asking the librarian to help you find a particular book? Well, that’s basically what a search engine does — they’re our modern-day librarians for …

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