Use Social Bookmarking To Boost Page Rank

Don ’t keyword stuff – write naturally using synonyms, relevant terms and lots of nouns Build a brand and focus on consistent quality. One task the search engines face is judging the value of content. Although evaluating how the community responds to a piece of content using link analysis is part …

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We've reached a tipping point

Google and other search engines keep the inner workings of their algorithms a secret. All we can do is speculate and test. The problem with speculation is that if an idea seems believable, it becomes eagerly accepted as truth without the data to back up the speculation. Link to page …

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Figure out your audience and message

99% of people don’t need any fancy tools or tactics. They just need to write the best content online for the topic they want to go after. Make sure to apply a sug­gested guideline of one to three keywords/phrases per content page and add more pages to …

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Always Keep Your Client Up-to-Date with Your Progress

Use Google’s Mobile-Friendly and Page Speed tools to ensure your website converts the most mobile visitors possible, and make it easy to contact you from the top and bottom of every page. Outreach to webmasters should be personalized. You can list reasons why you like their brand, think your …

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Don’t shoot yourself in the foot with Technical SEO

Utilizing Social Media is a first step for many webmasters with nothing to offer, which is a reason why their young websites fail. Hitting up Facebook, Twitter, YouTube and other gathering places on the Internet is something you should wait to do, at least until your website has enough meat …

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Getting websites listed on search engines

Keyword research represents the very foundation of your SEO campaign and when done properly, keywords can drive traffic and rankings for your web pages. Keywords represent terms and phrases people type as search queries to find local businesses. Be under no illusions, advanced SEO is a full-time job. However, there …

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Find Who Your SEO Competitors Are

According to Google, natural links leading back to your site are definitely something to strive for. One of the most frequently asked questions by fellow SEO consultants probably is: “What online marketing tools do you use?” When people conduct research, they want up-to-date, accurate information. That’s why it’s …

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Link internal pages in your content

While external links that point to your site provide long-term SEO value, so do links on your site. When you include internal links (links on your website that point to other pages on your website), you send signals to search engines that tell them how to understand, prioritize, and rank …

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Longtail terms

If you have plans to be in business for more than five years, you need to invest in SEO. You likely won’t see an immediate impact, but it has the potential to be the best return on investment for your business. Major search engines, including Google, provide free tools …

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How does a small local business compete with a major national chain?

Search analytics is a new and emerging category of tools. Search analytics tools specifically monitor how your website interacts with the search engines. Google has stated that meta descriptions are NOT a ranking signal. But, the quality of the description will influence click-through rate, so it is very important to …

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Google Penguin is specific to the quality of links

Google views your site as authoritative when other sites link back to it. It doesn’t want to see a site that is spammy linking back to your site. If you try and manipulate the system, you can get hit with a Google penalty and your site won't rank at …

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Optimize Your Site's Code and Images

When selecting keywords, you should also keep the purpose of your website in mind. Opt for transactional keywords if the main intention is sales, or informational keywords if your website aims to provide readers with important information. Link outreach is a bit “old school” but can still be quite powerful …

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Distribute your content effectively

The more relationships you have and the more people trust you, the more people will talk about you, link to you and, ultimately, buy from you. Customers don’t buy from people they like, they buy from those they trust! SEO is a long-term commitment that offers long-term results. Know …

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Use Heading Tags (H Tags) To Get More Traffic

Use your website to communicate your value proposition and your general marketing messages (known as “high-level messages”). If there is one page which should be optimized for generic keywords, it is your homepage. The higher quality your content, the more beneficial your shared information, and the better your reputation increases …

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Landing page analysis is important for SEO

Which articles and posts get the most clicks? Not surprisingly, posts containing countdowns and Top 10 lists are heavily clicked. Not only do they get an enormous wave of traffic when first launched, but they’ll continue to attract traffic for months and even years later. Google Panda and Penguin …

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Increased Number of Unique Keywords

Google is pretty good at understanding the general context of a site’s content. Paid links are another no-no, whether another site linking to yours, or on your site linking to another site (except for banner ads and ad networks like AdSense). Technical SEO is an often misunderstood discipline that …

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SEO stands for Search Engine Optimization

Keyword density (SEO) is the percentage (%) of times a keyword or key phrase appears on a web page in comparison with the total number of words on the page. The underlying content is extremely important. Too many people skimp on content, but it's one of the major anchors that tether …

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Creativity always takes courage

Links may very well become “democratized” as they become less representative of the overall sentiment of the online world. A very small percentage of internet users has ever published a link on a website or blog. It’s all very well to know what problems you can look for and …

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New page creation

Did you know Google uses around 200 ranking factors to rank websites? This may be a lot for SEOs to take in all at once. However, focusing on links is still best practice. Developers who aren’t already focused on SEO requirements aren’t necessarily keeping up with these changes …

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Use Capital Letters To Highlight Keywords

When you are brought on to handle the SEO for a particular website, one of the first things you need to find out is which SEO activities have previously been attempted As we know that Google optimizes its results for user intent, hence, this is a way to know what …

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Make your keywords as specific as possible

You can also use Fetch as Google within the Crawl section of Google Search Console to render your site the way Google sees it on different mobile devices. People tend to avoid advertising if they can. Erudite search engine users know where ad are placed in the results page. They …

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More traffic is a positive sign to Google too

Search engine results are in a constant state of flux as rankings for individual pages and sites go up and down, outdated content fades and new pages are published. That means you'll probably notice a normal ebb and flow in your site rankings, especially if you're lower down in the …

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Limit your searches to a specific high level domain

You need a clear strategy on your most profitable keywords. You also need to determine whether you need a strong focus on your local market or if you should be targeting keywords nationally. The activity generated by social media suggests that your website is trustworthy, worth sharing, currently important to …

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Building An Effective SEO Strategy

eyword Research is the first and foremost step that should come to your mind while beginning with your optimization mission. It is simply, researching and zeroing down on those words which, a user will probably search (in any given Search Engine), which directly (or sometimes, indirectly) relate to your business …

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Monitor the evolution of your Google rankings

If you want to score the No. 1 position on Google, sit down with your teammates and brainstorm questions relevant to your brand, services or products. Domain to page relevancy means the page linking to your website is relevant to your domain. Google prioritizes meta information and headers first, then …

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Your title tag is your trigger mechanism

The higher the organic search traffic the better, as more traffic means more people reading your blog post. A guest post on a website with traffic is similar to being featured in a newspaper, the larger the newspaper the more people will hear about what you have to say. “Social …

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Add more meta data

Integrate selected keywords into your website source code and existing content on designated pages. As you begin using proven SEO strategies, you will learn how to tweak your website to make big changes in your page rank and profits. If you do not know much about it, use the tips …

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Review your website’s design

Domain authority is more insightful than PageRank because it’s measured on a scale of 0-100, but it’s not perfect. SEO is all about ranking high on search indexes, which can’t happen without you creating new, quality content. As you create new pages, you create opportunities for new …

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The best way to escape Google’s Panda penalty

The strategies used to drive traffic to an ecommerce website can differ based on the type of product you sell. While the Meta keyword and Meta description tags aren’t used as a ranking factor, Meta tags do still continue to have a use when it comes to SEO. The …

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Local SEO understands changing attention spans

Website Optimization is about more than just making a page easier for users to browse through and navigate. There are also several things a website manager can do to optimize the website for their own devices. The correct order of keywords will generally rank better as compared to the same …

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Keyword driven anchor text reigns supreme

SEO metrics give you an indication of the overall competitiveness of a niche. When your competitors have a high DR score they are likely to have been around for a while and acquired a solid backlink profile. When you link out to related domains, it not only helps the search …

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See the content whose rankings are high on the pages

SEO is simply the process of getting website traffic from “free” or “organic” search results in search engines like Google, Bing, or Yahoo. All major search engines have primary search results that are ranked based on what the search engine considers most relevant to users. SEO helps maximize the number …

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Who Would Link to You?

Integrate keywords, not only into the content itself, but also into the title, the meta description and even the canonical URL. Social platform optimization - Your linkeraiti and my linkeraiti are two entirely separate groups that find content on two entirely different platforms. Whether it's Twitter, LinkedIn, or a niche news …

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Generate keyword ideas

Be Yourself. Write about what you know and make it a conversation with your readers. Keep it natural. People will find your content because they speak the same language and seek your advice. Keyword stuffing occurs when too many variations of the same phrase are shoehorned to fit into important …

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Hire the Right SEO Company for Your Business

If anyone guarantees you page 1 ranking on Google within a three-month timespan, run for the hills. SEO isn’t just for large companies. As a small business or local business, there is actually a lot you can do to achieve local goals yourself. Many of these things relate to …

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Keyword Research — Avoid at Your Peril

By continuing to create quality content that provides immense value to the searcher and satisfies their original search (whether that’s answering a question, listing ideas, educating the reader, etc.), you’ll be well on your way to creating content that search engines want to see and provide to searchers …

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Linking to taxonomies

Numerous studies have documented that page one rankings are often in the 2,000+ word length and higher. Never start writing an article without performing a keyword research. The best tool to use is the free Google Keyword Tool. An important aspect of SEO is making your website easy for …

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Watch for Copy-Cat Content

Google won’t penalise duplicate content. Instead it will decide which version of the duplicate post should appear in search results and ignore the other. Anchor text can affect how Google weighs up links to your site. If linking to your homepage and referring to your brand, anchor text should …

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Identify potential partners

Google uses your meta data to interpret what your website is about and ranks the pages accordingly. While it is important to have your keywords within the meta data, it can be overdone and hinder the user experience, actually deterring people away from a page rather than enticing. This happens …

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SEO page title best practice

Use it before it ceases to be an enabler of competitive advantage. As companies adapt to a mobile-first world, they must create web experiences that are responsive and driven by rich experiences. However, without understanding or adhering to SEO best practices, content creators can inadvertently cause technical errors, duplicate content …

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Compile your assets (or design some)

Content marketing can be very effective in increasing traffic, generating leads, enabling sales – and contributing to SEO. Google’s mission is to organize the world’s information and provide the best answers possible. Therefore, writing quality content for your audience is also something that will immediately lead to Google’s …

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Content is for humans

By continuing to create quality content that provides immense value to the searcher and satisfies their original search (whether that’s answering a question, listing ideas, educating the reader, etc.), you’ll be well on your way to creating content that search engines want to see and provide to searchers …

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