Generate keyword ideas

Website performance metrics also play a large role in SERP positions, because these performance metrics indicate how well visitors can engage and consume your content. Search engine optimization, or SEO, is the process of improving your site's ranking in search results. Unfortunately the factors search engines like Google, Bing, and …

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Large Number Of Authoritative DoFollow Links Pointing To Site

Content (marketing copy, etc) may be king when it comes to converting visitors, but for search engine rankings, link weight, domain authority and intelligent distribution of link weight appears to be much more effective, even when it means removing content. Similar to your title tags, meta descriptions are a simple …

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Understanding the rationale behind image tags

Meaningful content that operates as part of a wider digital marketing strategy, with the likes of social media and blogging all playing a part, is now key. If you make sure people want to visit your site, have great calls-to-action and prepare for mobile, you’re already on your way …

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SEO audience targetting best practice

Without discounting the value of links and traffic, content is most likely the key element of a website's charisma. Good content will lead to links and traffic. There are plenty of rabbit holes to fall into when it comes to Google algorithm updates. Having quality inbound links is thus, a …

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Age of the domain name

Google places importance on the amount your content is shared socially, they see this as a sign that you site has quality content. By sharing it on their social media people are effectively endorsing your content. From its earliest days, Google's core search algorithm offered the most relevant and most …

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Refocus your marketing message on problems, not solutions

Take a few minutes to jot down some word combinations that website visitors might use to find you. Once you’ve got a healthy list of keyword options, it’s time to see if people are searching for them. A solid place to start is Google’s free Keyword Planner …

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Accentuate the positive

The purchase cycle can sometimes involve a large number of clicks. Most tools you use to build websites make it super easy to add important image tags, like alt tags. Both search engines and humans (those who look at a web page’s code) can read the information in image …

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Publish Unique Data

Other best practices that we have in SEO are things where we will take a keyword and will essentially just make our keyword research very limited to the ones that have produced high returns. Links are the key to ranking well in Google, but what marketers often forget is that …

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Understanding the rationale behind sitelinks

In milliseconds, search engines assess a number of elements — images, keywords, content, metadata, links, etc. — before delivering results. Ever wonder how a small handful of lucky websites make it to the first page of Google’s search results? It’s because they were deemed the best resources for your search …

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Removing the need to manually edit your website’s code

Sometimes you just can’t target a specific keyword on a product or service page of your website – it just won’t fit and look natural. In these instances you can always take advantage of having a blog. Do a quick Google search for that keyword and check what other …

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The Role of Anchor Text

Ensure that you site is free of spam, malware among other problems for reputable and fast site. With algorithms getting savvier, focus on purchasing quality links and try to earn good inbound links. Make sure at least one image file name includes your target keyword and that your target keyword …

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You need more diversity on your pages

is of primary importance to have relevant backlinks coming in to your website. Mind you! The links should have relevancy to the content of your page. The more the number of relevant backlinks coming in to your website, the more importance and authority you have in the eyes of search …

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Experience-based competitive audits

A great way to boost your site’s search visibility is to have a blog. Search engines are constantly scanning for content that is well-written, original, relevant and up-to-date and a blog post can tick all these boxes. Search engines also take into account the traffic generated by links from …

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Closed groups and group invites

It’s also important to know what kinds of link-building strategies to avoid, so that you don’t waste your valuable time and effort doing something that can make Google sandbox your site (remove it from their search engine). The key is to consistently deliver value so that people come …

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Examine your existing content

Make sure to evaluate your articles in the SERPs. Google the terms you’ve optimized your articles for. Check whether or not your SEO is paying off! We thirst for conversation rather than being lectured. Those who merely push their message and never listen or engage usually are not as …

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The first indication should be reporting

Create profiles for your business (and include a link to your website) on major directory sites such as Google My Business, Yelp, Angie’s List, Yellow Pages, and other listing resources associated with your industry. To understand SEO, you need to understand search engines. A search engine is a piece …

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Use Hyphens To Differentiate Words In URL

It helps the search engines quickly determine what the page is about. Finding that people from an unexpected search term are converting more highly than those from other search terms? Then it might be time to switch gear and start trying to rank for that phrase instead! We know consumers …

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DA to rule them all

The size of your images can have a big impact on your overall site speed (which is an important search ranking factor). Use keywords in the URL of your page. Using a website URL that’s full of symbols and numbers will hurt your ranking since most people aren’t …

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Know the description tag can be as long as you want it to

With so many people using smartphones and tablet for their Internet search, it is imperative that you have a plan ready to compete for their business. All your citations (an online reference to your business including your NAP) need to be consistent, so as you start building them (see below …

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Why does backlink indexing matter?

Technical SEO lays a solid foundation that gives your content the best chance to rank for relevant keywords and phrases. If you're trying to get links from colleges, create content targeted at them that you can use during outreach. Trust me, there's usually something you know that you could write …

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Encourage customers to leave positive reviews

When choosing anchor text, select phrases that make sense to the reader within the context of the content. These phrases may even contain exact match words. SEO and content marketing are two different processes. You could describe the main difference like this: SEO is narrow and technical, while content marketing …

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Every web page is an opportunity to capture a customer.

Analyze search engine rankings and web traffic to determine the effectiveness of the programs you’ve implemented, including assessment of individual keyword performance. Before you decide which keywords are right for your brand, spend some time thinking about what your SEO goals are. An early part of the SEO brainstorming …

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Use Schema markup of your location data

The reason you want natural, helpful, informative links is that you don’t want to have to constantly replace links ignored by the search engines and you don’t want to suffer from penalties and downgrades. Link acquisition should happen without anxiety. So what type of website would get the …

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Make sure your byline name matches your Google+ name

95% of the U.S. Internet browsing population accesses search engines each month. Furthermore, the U.S. online population makes an average of 37 search engine visits per person per month. SEO-friendly content writing is not just about pandering to your audience with content that is splattered with keywords. Google …

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Create link-worthy content

Google normally takes into account bounce rate and the time spent on a site as ranking factors. If visitors are bouncing away due to navigation confusion and poor content structure, you can be sure that the search bots are too. From an SEO perspective, I never treat a piece of …

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Acquiring future-proof links

Google has made it apparent that site speed matter in search rankings, and today, with a bigger emphasis on the user experience than ever before, site speed will continue to be a critical ranking factor. Look at how your landing pages have performed since the launch of RankBrain to see …

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Create Search Engine & User-Friendly Pages

To prevent users from linking to one version of a URL and others linking to a different version (this could split the reputation of that content between the URLs), focus on using and referring to one URL in the structure and internal linking of your pages. If you do find …

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Basic on-page SEO factors to look for

There’s a danger that duplicate content will cannibalize the keywords you want to target in search. Duplicate content can be a problem on your own site, but also with any guest posts that you submit to other websites for backlinks. When you're ready to scale your strategy, consider hiring …

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How are you supposed to audit your site?

There is still a correlation between high rankings and the amount of backlinks, but this trend will continue to decrease moving forwards. Importance and relevance aren’t determined manually (those trillions of man-hours would require the Earth’s entire population as a workforce). Instead, the engines craft careful, mathematical equations …

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The reality is that blogging is a medium

Google learned that when people search for the term “SEO,” they were more likely to click on information over a list of services. So, eventually, the algorithm changed to incorporate this behavior, and now it delivers the types of results it believes the keyword is really asking for. Google wants …

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Use Google to search within a site

SEO specialists believe strongly in the value of backlinks, hyperlinks on third party sites that point back to your site. There is no doubt that Google values legitimate backlinks highly in calculating a website’s position. If you are focused on a local market, it is also important to get …

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Create Search Engine & User-Friendly Pages

Whether you should go after long tail keywords, which are specific and consist of multiple words, or after head terms largely depends on your competition. Do you publish new content exclusively for the enjoyment of your existing audience? Or do you want it to rank high in Google and bring …

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Get familiar with the landscape of local SEO

Link building is all about getting a link from another site back to your own. In order to do this you need to research what is out there. What you are looking for is websites that are relevant to you and your location. This is called “local link building”. You …

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Create an e-book or guide every three months

Anyone with a site that provides useful content and has the right network can now drive organic traffic. Which keywords are the fastest to page 1? Fastest to the top 5? Start focusing on your visitors, on the people that want to buy your product or services. SEO works by …

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Enhance Your Outreach Strategy

Social platform optimization - Your linkeraiti and my linkeraiti are two entirely separate groups that find content on two entirely different platforms. Whether it's Twitter, LinkedIn, or a niche news site (ex. Inbound.org), you need to find the right place that gets your content in front of the right people …

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Trust and Relationships

The more a site is appealing to humans, the more search engine like it. Websites with straightforward navigation tend to win over visitors than those with a messy URL structure and content organization. Monitor the keywords, the site’s stats, the levels of engagement on each topic and find what …

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Build an on-site blog

Arguably, one of the most crucial aspects of on-page SEO is tags. Whether it’s title tags, header tags, meta tags or blog post tags, they have been demonstrated to increase traffic and boost engagement. Make it clear on your own Web site that you want links - ask for them …

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When are you supposed to do it?

Each time you write an informative article related to your site’s topic, you should distribute it to a number of article directories. When you do that, you are making sure that more people will be visiting your site. The title of a post is important for many reasons. Well-structured …

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Create related title tags and description tags

The reason you want natural, helpful, informative links is that you don’t want to have to constantly replace links ignored by the search engines and you don’t want to suffer from penalties and downgrades. Link acquisition should happen without anxiety. If you want to generate traffic through search …

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Tags, tags, tags!

Many small business owners balk at video marketing because they think that their business isn’t “video worthy”. But if lawyers and instant coffee brands can have a YouTube channel there’s no reason you can’t either. Even better than the traffic you get from video websites are the …

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Writing Content That Converts

SEO isn’t a quick tactic that will suddenly boost traffic to your website; it’s a long-term commitment, Organizations should take many factors into account when pursuing an SEO strategy. Local SEO refers to making a company's website more visible on maps and in local-oriented searches, often for people …

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H1 Tag Issues

You should ensure that the first paragraph or so of text on your web page is entirely relevant to what your site is about. Sometimes search engines take the first paragraph or first few sentences even of your website page and use that for their description of your web page …

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Expand as necessary.

Since heading tags typically make text contained in them larger than normal text on the page, this is a visual cue to users that this text is important and could help them understand something about the type of content underneath the heading text. SEO is an ever changing and evolving …

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Don't “only” concentrate on Google

In order to write the best article about a specific subject, do your research and check what articles are already ranking high in Google, for your keywords. Improving visibility and driving traffic are nice, but the most important goal is to achieve the goals of your organization. For most organizations …

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Link to internal pages on your site

The technology used on your website can sometimes prevent Google from being able to find your content. Rich media (Flash, JavaScript, etc.) can lead to Google not being able to crawl through navigation, or not see content embedded in a webpage. Lets go a little deeper as to the relevance …

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Structure your content to meet your SEO needs

Google’s looking for original text on a subject matter that explores the concept that the page is about, rather than meets keyword relevance standards of yesteryear. Keep in mind that you must write for your readers, and not for Google’s spiders. Don’t do keyword stuffing. Either a …

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