Can Images Help Improve My Website’s Search Engine Placement?

Variables make it possible to automate certain processes on your site. They also make it easy to change large batches of meta descriptions for instance, since you only have to change the structure of the variable – the site fills in the data automatically. SEO doesn’t have to be especially …

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Keyword mapping

Google can, and does, ignore low relevance links. The worst offenders are generic links (“click here”) and even worse, off-topic links. To offer the best possible results, search engines must attempt to discover all the public pages on the World Wide Web and then present the ones that best match …

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Keyword driven anchor text reigns supreme

Content marketing can be very effective in increasing traffic, generating leads, enabling sales – and contributing to SEO. Develop SEO-enabled content from creation that is ready to deliver across all devices. You want your page title to accurately describe what your page is about but you also want it to be …

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We're searching in different ways today

Keyword Research and Implementation is important for making any piece of copy shine, especially in the eyes of search engines. If you once had a thousand different links all coming from low quality websites, then this could now actually stand to hurt your SEO as it will just look like …

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Building Relationships With Authoritative Local Sources

A big part of effectively writing for Internet users and search engines alike is to understand the human user's psyche while also feeding the search engines the relevancy they need to consider ranking the page for a given topic. External, or outbound, links indicate that you are well aware of …

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Closing the Loop

There are different areas of basic SEO you need to address in order to get onto the first page of google. Some of these factors you can't control - for example the age of your site apparently holds weight in the google algorithm. I've seen new pages soar though, so don't …

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Is the content on different pages original?

If the Google bot goes through your website and manages to access all sub-pages within just a few clicks, it can use its limited crawl budget to scan and index more pages. Optimizing the click path pays off for both usability and search engine crawling! Keyword research can turn into …

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It doesn’t always guarantee high click-through-rates

The shift to mobile devices has caused Google to change the methodology behind how it indexes and ranks websites. The newest result isn’t always best – for less newsworthy topics, an in-depth and authoritative result that’s been around longer may outrank newer, thinner content. Utilise existing relationships with suppliers …

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How Google handles it

How are you going to ensure that your site stands out, that it’s set apart from all of the other existing sites? This is the key to building decent backlinks in order to rank highly in search engines. Many marketers talk about the specifics of algorithms, content updates, spider-bots …

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Google processes over 3.5 billion searches per day

Stop marketing to audiences and instead market to customers at scale. The ability to measure the success of your SEO efforts is crucial. Tracking and managing your website’s data can be done through Google Analytics and Google Search Console. Creating evergreen content is as simple as staying away from …

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Google ranking factors

Scraping feeds to create automated content for your website is plain stupid. Either for affiliate gain or just to add content to your website, this type of content, to lure Google to your site, doesn’t add any value to the internet, Google or any human. It just slows down …

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Have a category description paragraph

Links from longer form, evergreen content (a 1,000+ word article that’s been popular for a long time) will be higher value than short, news-based posts. Although the role of keywords in SEO has changed greatly since the early days of search, with the evolution of long-tail keywords and …

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Bad SEO is not always about a direct violation of search engine rules

Reviews tell what other people, your customers, think of your product. If you respond to reviews, you show your (potential) customers that you care about their opinion. Search engines don’t like familiar or generic content. Search engines constantly tweak their algorithms to try to balance relevancy algorithms based on …

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It’s time to revolutionize our approach to anchor text

Knowing where to find good keywords and the proper way to work them into a website’s copy is important, but it’s only a small part of Search Engine Optimization process. Trustworthy sites tend to link to other trusted sites, while spammy sites receive very few links from trusted …

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Quality, Plus Visibility

Having no website presence can make you miss out on numerous opportunities for your business, but having a negligible presence won’t do you any good either! Whenever a user searches the web for a particular keyword, they are basically in the hunt mode. At this hunt mode, the users …

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Landing page analysis is important for SEO

Like it or not, your business’s Google rankings can have a huge effect on its success, growth, and meeting your goals. If your products or services are good and you have a solid marketing strategy, you will achieve both PageRank and customers. If, on the other hand, you do …

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Write a keyword-rich introduction

It’s vital to double-check spelling and grammar with a thorough spell-check AND proof-read from a fresh pair of eyes. Google will probably spot multiple glaring mistakes, but more importantly if you’re making multiple typos then visitors will trust your content less. f someone is more actively seeking something …

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It’s time to revolutionize our approach to web analytics

Google is getting smarter – to the point of becoming an AI with a LOT of personal information about its uses. Google is increasingly understanding what content actually means, rather than just what it says You should not try to‘trick’ Google. You don't want to just attract people to your …

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Never go by keyword density ratios

On-site optimization is all about publishing awesome stuff in the first place. Every website page, including your blog, should have at least one call-to-action above the page’s fold -- in other words, don’t make your website visitor scroll down to see the call to action. Calls to action can …

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What’s the Take-Away?

The best ways to get do follow links is the honest way: creating awesome, original content that gets shared and linked to naturally. Other approaches include guest blogging, especially on a site relevant to your own so that you can build referral traffic in addition to getting an SEO boost …

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Has your website been pawed to pieces by a panda?

Great content marketing isn’t self-promotional. It’s useful and meaningful to the target audience. Good ways to boost readability include breaking up sub-topics within your content, using images and videos to help explain difficult concepts, and visually highlighting one or two quotable sound bites that illustrate key points. Technical …

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Understand How Google SERP Works

A headline is usually the first thing we notice when accessing a search engine, and this reminds us that a headline should be: valuable, relevant, simple and appealing. Keyword selection is the starting point of the small business SEO process. You must choose keywords that are directly relevant to your …

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Time proven tips for better SEO rankings

Google Analytics will be able to tell you where those converting visitors came from. And specifically, you’ll be able to see if someone who used your search term eventually ended up buying your product. Take a moment to consider some of the most popular websites you already have links …

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SEO headings best practice

Paid links are like paying someone to be your wingman to impress a girl rather than having a genuine friend by your side who can vouch for how great you really are! Sometimes, all that you need are five to 10 relevant links, from authoritative sites, to begin seeing results …

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Ask and Answer Important Questions

There is no exact word count when we talk about the “long content.” There are studies showing 2,000+ word articles dominating the SERPs’ top for many competitive keywords. Review your blog content to make sure articles are more than 300 words and are highly valuable to your visitors SEOs …

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More backlinks = Higher rankings

By correctly using header tags in the following order H1, H2, H3, H4 all the way to H6 (if necessary) when inputting copy, you’re helping crawlers navigate each page of your site easily and understand its content. Heading tags are also a great way to break up the copy …

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Seeding Promotion on Big Content

Expect increased conversions, particularly those from visitors who arrived via organic search. The quality of the content is vastly important to SEO. How well-written is it? Is it riddled with spelling and grammatical errors or is it error-free? On page SEO refers to those elements on a site that make …

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Blog Commenting in SEO and it’s need

Google wants to retain its reputation as a quality search engine, so it’s main goal is to make web browsing enjoyable. The satisfaction and enjoyment of web users will only be met if users are given search results that are relevant, safe, useful and easy to navigate. The faster …

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What should you look for?

Search Engine Optimisation - SEO - Is the art of getting search engines to discover and rank the content on your website. When someone types a query into search engines they run through all the websites they have indexed to give the most relevant ones in the search result. Similar to writing …

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Anchor text is still a huge ranking signal

Search-based competitive audits uncover the competitive landscape within the search results for a defined set of high-value topics. Every piece of content should have the user in mind. This also applies to SEO. You can’t create your next piece of content, or carry out keyword research, without knowing your …

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Understanding the rationale behind SERPs

When choosing keywords, be specific without being obscure. Never try to optimize for a single word: instead, think of a string of words that accurately describe what you do. You can use various free online tools to get ideas. One of the most common problems that I hear from people …

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The web is the new Yellow Pages

Longer URLs tend to look a little more spammy within the search engine results page, and this is amplified if there are a lot of numbers and symbols within them. If you can’t budget for 6 to 12 months of SEO, you might be better off putting that budget …

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Use social media channels to expand your reach

Search engines typically prioritize site titles, page titles, blog post titles, and headings. These titles also appear in browser tabs and search results, so it's important to write them so they’re friendly to both search bots and human readers. Using tools such as Copyscape will help you find if …

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Does Blog commenting play a vital role in SEO?

The number of referring individual domains linking to your website or webpage is a very important factor in Google’s algorithm. The One Percent Rule states that only a tiny fraction of people within any online community actually create content. The other 99% of users consume or contribute to content …

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Long Tail and SEO

Backlinks are important for Search Engines and users alike. From a user’s perspective, backlinks provide a way for people to find other sources of information on the same or related topics. Content Marketing involves creating and sharing content online such as blogs, videos, or social posts to create interest …

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Authority metrics are only barometers

Each listing on the SERP has three core components, which include the page title, page description, and page URL. Sometimes the best way to get links is not to ask for them. That doesn't mean you should sit back, do nothing and wait for links to appear. Spend time creating …

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Carve out time for updating and improving older SEO content

Employ keyword targeting. This is the classic ranking signal for on-page optimization, and it is still critical today. It does need to balance with the other on-page elements as well to be most effective. Your page title should be naturally descriptive and contain the right keywords. Most SEOs place this …

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Dissecting Your SEO Competitors

In link analysis, search engines measure who is linking to a site or page and what they are saying about that site/page. Check the readability score of your content with the Flesch reading ease test, and aim to get above 60% Search engine results are in a constant state …

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Broken Inbound Link Building: How to approach this

Content strategy and execution is a discipline in its own right. If you are looking to build a genuinely compelling brand experience shortcuts cannot be taken. Long-tail keyword phrases are among the building blocks of an SEO strategy. They are used to optimize copywriting, metadata and link-building strategies. In theory …

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Why should you invest time, effort, and resources on SEO?

SEO’s need to have the skill and experience to help the client develop a social media strategy, deliver training and support, create policies and processes and ensure their clients up-skill accordingly so that social media contributes to the wider commercial objectives of the client not just the SEO objectives …

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Cut Back Costs with SEO

Search has penetrated the very fabric of global society. The way people work, play, shop, research, and interact has changed forever. Organizations of all kinds (businesses and charities), as well as individuals, need to have a presence on the Web—and they need the search engines to bring them traffic …

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SEO consistent publishing best practice

How do you educate people so they do value it? Link building isn’t dead. Not by a long shot. A greater number of people will stick to voice search, so SEO specialists will have to adjust to this relatively new type of search. Keywords are less often used nowadays …

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Don’t be afraid to use long-form content

Search engine optimization should be a part of a website for its lifetime, continuously improving its ability to make a brand (and its content) be more visible and to create a better experience for users. Imagine what a one-second increase in website load time could do for Amazon? More importantly …

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Use Headers — Wisely

One of the best tools available to help you measure the success of your SEO campaign is Google Analytics. This fantastic and free tool can be used to monitor how much traffic you’re getting to your website and where this traffic is coming from. You can easily identify pages …

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