Compare duplicate content to being on a crossroad

Including a Contact Us page on your website and putting the link in the navigation not only makes for good user experience (especially if you have an ecommerce site) but can also potentially earn you some Google juice. Due to Google bringing constant changes to SERP, you will discover that …

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Search For Broken Link Building Opportunities On Google

Page load speed is also a ranking factor, especially for mobile. Content needs to play a part in search engine strategy, too. The use of content on a website is powerful because it impacts search engine results while forming relationships with audiences. Google has given significant backing to its Accelerated …

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SEO has a wide range of other benefits for your business

Never start writing an article without performing a keyword research. The best tool to use is the free Google Keyword Tool. The more you focus on Google and doing the right thing for website visitors, the more you’ll win at SEO. Learning search engine optimization can be overwhelming at …

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Cross-link relevant content

You might think that it is pointless to start learning SEO tips and tricks as the algorithms of search engines keep changing. That may be true to some extent but you’ll also notice that the points we will talk about below, have been there from the start and still …

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Nobody likes ugly URLs

The search industry is constantly innovating, and it might seem overwhelming for marketers with limited time and resources to try and keep on top of developments. A greater number of people will stick to voice search, so SEO specialists will have to adjust to this relatively new type of search …

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You can optimize keywords with your content

Even if your site hasn't lost any traffic over the years, if you find a bunch of technical errors, they could be keeping you from receiving all the search engine traffic you deserve. It's very possible that spending a day fixing these problems could pay off handsomely in the long …

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How the Google Hummingbird Update Changed Search

Keep in mind that you must write for your readers, and not for Google’s spiders. Don’t do keyword stuffing. Development of a prioritized list of targeted search terms related to your customer base and market segment. While producing incredible content may get you some links, the truth is …

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Start with seed keywords

If you are focused on a local market, it is also important to get connected with local businesses and organizations. Your title tag on the SERPs will induce your click-through-rates. Let’s see how. Whenever the user types in his query, the Search Engines will highlight those keywords in your …

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Comment links for SEO

If everyone’s mobile device had a screen size and the power of a desktop computer, then there would not be much of an issue. However, this is clearly not the case. While smartphones are getting larger, their tiny screen simply can’t correctly render a website laid out for …

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Offer relevant, useful and original content

The other point that has become increasingly important is that relevant anchor text should be used in links. This applies not just to external links pointing into your site, but internal linkages throughout your Web site. User experience factors that improve mobile sites are related to better SEO rankings; external …

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Include internal and external links

Google’s robots, or “spiders,” crawl the Internet by “clicking” one link after another after another. They discover new pages and websites as part of that crawl, and store the content of each of those pages in a giant database. If you are not a regular monitor of your blogs …

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Local SEO understands changing attention spans

Search engines were nothing new; the first one was Archie created back in 1990, and there had been more than a few created between then & when Google launched (most notably Yahoo!) Building a strong site architecture and providing clear navigation will help search engines index your site quickly and easily …

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Reduce PopUps or Distracting Ads

Choose three primary keywords and have a list of others to target. When you improve those keywords, choose three more. Push your content to your social media profiles by integrating it with your blog, but don’t do it in a manner that’s “me, me, me” share other things …

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Let the world know you are creating excellent content

Search engines use alt text to identify the content of a page, since bots can only read text. Adding alt text to images lets search engines understand what the image is so they can include it in relevant searches. A proximity search uses the order of the search phrase to …

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Build a mobile-friendly site

Don’t worry if you don’t have any formal training or education in your chosen area, Google will take into account the “amount of life experience” that makes them an expert on the topic and will value this as “everyday expertise.” A site can never have enough content. There …

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Check your website for outdated plugins, themes or code

SEO can be a frustrating activity. Yesterday your website was on the first page of Google. You were delighted. Flushed with your SEO prowess, you performed the same search today and found your site was on page two – what went wrong? Has your website been pawed to pieces by a …

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Non-indexable filter pages

f someone is more actively seeking something then it’s more likely they’ll search longer strings of words, meaning that you will target people who will be more willing to engage with your content. If you’re selling goods or services, then targeting long tail keyword can really make …

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What is SEO really about?

Your competitors can be a goldmine of information that can inform every aspect of your marketing and rocket your website’s traffic. Create good content and in time the links will follow. When a website focuses on content, website owners and general users tend to talk about it and share …

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Domain to Domain Relevance

A great way to boost your site’s search visibility is to have a blog. Search engines are constantly scanning for content that is well-written, original, relevant and up-to-date and a blog post can tick all these boxes. Crafting quality titles for product pages, articles, blog posts, lists and all …

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Structure of headings for your category / tag / taxonomy pages

Many SEO experts agree that a website's inbound links will be crucial this year, with many contending that there importance will increase as search engine algorithms increase their attention on penalizing poor links. Targeting highly sought-after keywords can make it harder for you to rank higher in search, but this …

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Add valuable insight to your creative content

Optimizing for search engines and creating keyword-targeted content helps a site rank for key search terms, which typically leads to direct traffic and referring links as more and more people find, use, and enjoy what you’ve produced. The content on your site should be organized in a logical way …

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Keywords? Close Variants and Synonyms!

From a quality page point of view, duplicate content is a low-quality indicator. Boilerplate text is another low-quality indicator. Search Engine Optimization is a very hot topic on the World Wide Web. After-all, everybody wants to rank higher and come up on the first page of Google search and get …

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Don't scrape content from other websites

In the early days of SEO, it was the quantity, not quality of links that mattered. “Link building” consisted of mass spamming and buying of links, online directory submissions, building bad links, mass commenting on sites and blogs and using automated link bait. Many companies underestimate how much time and …

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Encourage +1’s

Don’t let ego fuel your obsession with keyword rankings. And remember that your personal search experience is not necessarily what your prospective customers see. Linking to highly popular or trusted websites, news pages, blogs and message boards is an excellent way to add credibility to your own website. If …

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Where to start, I have so many pages?

I think that ranking number one these days, is more about market share and visibility than just ranking number one for an industry term. Choosing a perfect focus keyword is not an exact science. You should aim for a combination of words that are used by a search audience. Aim …

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Why it’s important to use the right anchor text

If search engines don’t know your website/webpage exists, your chance of ranking isn’t just an improbability, it’s an impossibility. How bad hosting can lead to losing SEO rankings Downtime of your website can lead to vastly decreased performance in organic search. Dynamic serving takes a different …

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Analysing The Data

Inbound link-building is an important SEO strategy, and a great way to do this is to make friends with other relevant, local businesses so that you can share links and promote one another. Perhaps you could organise a community event together or work out some kind mutually beneficial offer for …

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Fix all Broken links

Evaluating keywords for relative opportunities is still very tough. The main purpose of categories and tags are to help web visitors navigate your blogs quickly and easily, which in turn, help you get a better search ranking (if used properly). In a nutshell, categories are the table of contents for …

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Link Outreach

There is no universal page 1. Google is customizing search results using RankBrain, artificial intelligence that analyzes search queries to provide better answers -- making results less predictable and giving websites less control over when and where they appear. Many years ago, Google put together its search quality team, which is …

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No-index or Remove Thin Pages

Search engine optimization is a set of best practices that cater to both Google’s algorithm and the user experience. The ranking factors that play into Google algorithm have various weights and importance, and the algorithm constantly changes. Social shares are important because they help your blog post get discovered …

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Use outbound link strategies

High-quality content on and off your website and using strategic link-building tactics (internal links and backlinks) is a critical component to achieving relevancy. This strategy protects the website’s viability against the frequent changes in Google’s rules and priorities. Google has over 200 factors to determine which sites should …

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Mobile optimization

Your title tag on the SERPs will induce your click-through-rates. Let’s see how. Whenever the user types in his query, the Search Engines will highlight those keywords in your title tag thereby improving user visibility and increasing your prospective of your click-through-rates. To achieve and maintain good placements on …

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Keep a Record of All SEO Expenses

Google wants to ensure that the sites it serves up in search results are relevant and up-to-date. A site that hasn’t been changed in two years is never going to do well. There’s a good chance you have some fantastic resources your audience would love. If you don …

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Quality content gives you authority

Keywords should never be used to try to trick or mislead human beings or Google spiders.. This means using keywords that do not exactly describe the contents of your page, repeating a keyword over and over in a way that in not natural (known as “keyword stuffing”) or using any …

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Check navigation and UX factors

Search engine algorithms are designed to detect content that was written for the sole purpose of boosting search engine traffic. When content is optimized for SEO before it goes live on the web, it will be prepared for searchers and rank higher on the SERP from the moment of publication …

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Do Homework on Your Mobile Device Keywords

Essentially, the higher CTR you have, and the more user experience your site receives, the higher the Google rankings. DA/PA and CT/TF are all third party metrics meant to somehow replace the void left by the famous Google PR (Page Rank). Obviously none of them could replicate PR …

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Look at underperforming but related posts on your site

The tactic of improving your pages to earn more traffic through being more relevant to search queries, on-page SEO is something everyone can do. Our goal is to craft a page that helps the searcher achieve their goal, answering the intent of their search. Your efforts should focus on being …

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SEO changes quickly

After Google’s Exact Match Domain update, the importance of having the exact keyword in your domain name is far less important. Try to pick the best available domain name first & consider keyword matching/partial inclusion as a bonus but entirely unnecessary aspect of your final choice. Very much a …

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Benchmarking Current Traffic Sources and Volume

When SEO isn’t done right it can be the cause of wasted time, money and a lot of frustration for many businesses. They might be ranking well for some keywords, but those keywords aren’t actually bringing in qualified traffic, leads or buyers. A negative SEO strategy involves crawling …

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A really cool way of writing description tags

Vertical search is the term people sometimes use for specialty or niche search engines that focus on a limited data set. Examples of vertical search solutions provided by the major search engines are image, video, news, and blog searches. Readability has never been more important. If you’re not familiar …

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Earning backlinks from multiple domains is invaluable

SEO means Search Engine Optimization – and refers to the process of creating and modifying a website so that it gets more traffic from Google and other search engines. SEO used to be simple and you could just write your keyword over and over again, but has become more complex over …

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You can optimize keywords with your content

As you’ve probably identified at this point, SEO is incredibly detailed. But, it doesn’t need to be complicated. As search engines like Google continually improve and try to show the best results they can to users, their focus is to provide quality and relevant results. It’s a …

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Adopt a responsive design

One of the recommendations I frequently give as an SEO consultant is to optimize your images. A lot of websites have images that are relatively large, which take a lot of time to load. Resizing your images can speed up the loading time. SEO is a marketing discipline that can …

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Adopt a responsive design

The bad news about SEO is that it’s not as simple as flicking a couple of switches. Nor is it a one-time deal; SEO has to be a consistent part of your ongoing marketing. There is also an overwhelming amount of information available online – how do you know where …

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Search volume

SEO is the process of driving traffic from the ‘organic’, and ‘paid’ sources to win the rat race of ranking on search engine result pages (SERPs). Knowing where to find good keywords and the proper way to work them into a website’s copy is important, but it’s only …

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Research semantically related keywords

Links and content are certainly at the top of your SEO strategy. However, Google identified CTR and user experience as major ranking factors. Increasing one will certainly increase the other as well. Make sure your visitors know where to find what they need, and of course, make it simple for …

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