See the content whose rankings are high on the pages

The days of self-serving, scammy, and spammy SEO are long-gone. And that’s a good thing. The ‘secret’ to success with SEO is no secret at all. Just focus on serving your audience’s needs and answering their questions in a thorough and empathetic way. The authority of the domain …

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Identify keyword opportunities

Unlike links on your website, which should generally lead to further information and verifiable content on other pages, the links you build outside of your website are designed to bring net surfers to your little corner of the Internet. Therefore, they need to be written a little differently from the …

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Do an audit of your existing site

Customers today are on mobile for a large part of their digital experience. More searches today take place on mobile. Compared to desktop, mobile devices now account for 65 percent of all digital time spent. All content produced should serve the needs of customers on these devices through responsive web …

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Link baiting for SEO

The total number of backlinks can often include many links from the same referring domain or multiple referring domains. It’s common for referring domains to link back to your content if it is relevant, authoritative or useful in some way to their own domain. By correctly using header tags …

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Auto anchor text

It’s worth noting that there are SEOs who prefer using TF (Trust Flow) and CF (Citation Flow) from Majestic when checking their competitors authority and trust levels. Examination of content keywords and present engine rank­ings of competitive websites to determine an effective engine positioning strategy. Search engine algorithms …

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Benchmarking Current Traffic Sources and Volume

A focus on the formatting of your page can facilitate the crawling for search engines, while it also enhances the readability for your readers. You should always Google keywords before committing to them.because it’ll help you to understand what—in Google’s eyes—is the best result for …

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Find Keywords People Already Use for Your Business

Too many backlinks from many unreliable domains can hinder the authoritative signals of your domain. Continually add keyword-rich content to your website to make it an authority on a particular topic. As you add more and more content to your website it will become more attractive to people seeking out …

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Not all negative SEO attacks are readily noticeable

If content fails to align properly with keywords, as is often the case Google will ignore your content or give it low priority and searchers will click your link in Google organic results, but they will see the content is off the mark... and leave. Link Building is an indisputable …

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Links are similar to glue

There is no one-size-fits-all solution for a search engine optimization strategy. Every company, whether large or small, needs to first set some specific business goals and objectives. From there, it’s possible to find your marketing opportunities and set a strategy that matches your current size and goals for growth …

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Enhance Your Outreach Strategy

On page SEO deals with making sure Google can find your web pages so they can show them in the search results, as well as making sure you have relevant, detailed, and helpful content to the search phrases you’re trying to show up for. SEO requires so much content …

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Review your web hosting experience

Web users want to see what the content (and therefore the title) is about without having to click on it. Allowing the readers to read the whole title in the search results will attract more qualified leads and customers to your site because they will know what they’re getting …

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This is your opportunity to write something and rank

Remember, there is no such thing as a one-size-fits-all solution when it comes to optimization strategies. For the most part, you’ll be relying on trial and error to pinpoint what works and what doesn’t for your brand. Over the past few years, one of the most common phrases …

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When to Consolidate Content for Maximum Impact

While your content marketing should be crafted carefully to meet SEO requirements, such as by including keywords, the success and popularity of your actual content will be the real force behind the rise of your web page in the search rankings. In order to improve rankings for long-tail keywords, make …

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Learn where your target market is hanging out online

Higher volumes of backlinks are great, but combining that with high diversity is what’s really going to move the needle. If you have different sections of your site, or domains for each country, enter each one in the relevant directories: Google Places, Bing Business Portal, or any other directory …

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Looking at Competitors’ Authority and Trust

Good SEO involves creating valuable content, but they are not synonyms. Many companies that have an amazing content strategy don't have always have the technical and linking aspects of SEO taken care of as well. Realize that meta keywords are only used by your competitor to see what you want …

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How To Analyse Backlinks

There’s no getting around it. Keyword research is a vitally important aspect of your search engine optimization campaign. Search has penetrated the very fabric of global society. The way people work, play, shop, research, and interact has changed forever. Organizations of all kinds (businesses and charities), as well as …

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Update and Republish Old Content

User-generated content can increase the relevance and freshness of a website. Users can interact with your website in many different forms. The most common ways include blog comments, question and answer boxes on products, and reviews! Paid link-building is considered black hat SEO and is likely to incur a penalty …

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Add valuable insight to your repurposed content

The semantic analysis of a link’s value does go deeper than just the anchor text It’s worth noting that there are SEOs who prefer using TF (Trust Flow) and CF (Citation Flow) from Majestic when checking their competitors authority and trust levels. Most search engines like links of …

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Supplemental Content for SEO

Overfed with countless advice making things look simple and obvious, webmasters often rely on their intuition, common sense, or gut feelings when it comes to SEO… and they often fail. What we need to understand is that search engine optimization begins with the simplest of foundations: Create a Website that …

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If you think it’s the end, its not

Understanding which ranking factors are relevant to your industry is key to becoming an authoritative domain – especially in the competitive industries of e-commerce, finance and health. Your page title should be naturally descriptive and contain the right keywords. Most SEOs place this near the top in terms of ranking power …

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Everybody sees comfort online!

Having a news section on your site is a really good idea. It gives you the opportunity to fit in lots of keywords and it means you are regularly updating your website (which the search engines look favourably on). Having a blog on your site is good for the same …

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Do not optimise for irrelevant keyword searches.

Build a great series of appropriate backlinks on your site. Have your keyword phrases be in the titles of said links. Make sure that these network links are related to your content, otherwise they could possibly work against you. Using backlinks is a great way to bring in traffic from …

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Install CDN To Enhance Page Load Time

Once visitors are on your site, an important goal is to keep them on your site. You don’t want your visitors immediately bouncing back to Google once they have read something on your site. The SEO benefits of social media, in my opinion, should be seen as the by-product …

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Adopt a flat website architecture

In a Searchmetrics 2016 study into ranking factors, there was an “extremely high” correlation between social signals and Google rankings. However, this couldn’t be accredited to the algorithm, but rather to the “overlap between brand websites performing strongly in social networks and being allocated top positions by Google.” Do …

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Is a Link Exchange the way to go?

The bottom line is that if you’re focusing on a small group of generic keywords, you’re probably not being found by most of the people who are searching for you. Segment your content - If you catch yourself writing a few monster paragraphs, cut them up into smaller, bite-sized …

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Evaluating Websites that May Not Follow Best Practices

Fully optimizing for user intent requires an understanding of how your potential customers buy via your inbound marketing channels. As a result, make sure that you have identified these sales funnels as they are crucial for capitalizing on optimizing your website for user intent in search. People make use of …

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Essential indexes for your links

Take a look at your top ranking and most shared content. Is there overlap? If you’ve found a type of content that is simultaneously strong in search and frequently shared, it’s worth optimizing that content even further. Many webmasters see Panda as a type of Google penalty—but …

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Horses for courses

It is worth noting that when it comes to link building, it is very difficult to find a site owner willing to give you a link freely. Usually you give something back in return. If you’re goal for a guest post is to receive a backlink in return, then …

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People use different wording to name the same thing

Ongoing addition and modification of keywords and website con­tent are necessary to continually improve search engine rankings so growth doesn’t stall or decline from neglect. The world is always changing, and you have to keep up. If you do, the rewards can be great. By starting a blog …

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Make Sure Your Site Kicks Butt On Mobile

Relevance is the key issue when choosing the right keywords. Keep in mind that the more specific and niche the keywords, the better. For years SEOs have focussed on the sharp end of the funnel. and for good reason: the search terms with transactional intent bring in revenue. Let’s …

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Always endeavour to gain the trust of Google

Keyword stuffing, hiding keywords in a very small font or a color that blends with the background, and paying for incoming links are all tactics that Google considers to be spam, and your website’s search traffic will be negatively affected if you’re caught doing any of them. Vertical …

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Effective Use Of Guest Blogging

t’s not necessarily bad to optimize for traffic, it depends on your goals; if you’re in e-commerce or a service based business it is more valuable to invest your resources in making sure you rank well for the terms that are most likely to lead to a sale …

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Understand the different hosting options available

A page that doesn’t meet the needs and expectations of users will never achieve strong user signals. Because it’s not answering the right questions or providing the right information, users will quickly abandon your page in search of a more useful one. Once the Search Engines crawls the …

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Are you focussing on the right keywords?

There are hundreds of different ranking factors that search engines, like Google, consider as part of their algorithm when deciding what results to return for a given search query. In a nut shell, if you want Google to love your site it needs to be full of interesting, fresh and …

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Powerful Title — But Avoid Clickbait

In Search Console, there’s a report called Links to your site which can show you the domains linking to you. Take a look at them – if you are happy with what you see, all is good. If you’re shocked by what you find, you will need to take …

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Social Media Audience/Following

Stop buying links in an attempt to fool Google and get more low-quality traffic. Write quality content instead, trust humans to find it and have them link to your pages because you are worth it. Don’t use hidden text or links on your website to optimize your site for …

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Powerful Link Building Strategies For Small Businesses

When optimizing for search traffic today, marketers can’t think just about rankings. They need to be holistic in their approach to the visibility and appearance of listings. Not so long ago, SEO and social media marketing were different things. The idea was that SEO attracted visitors and social media …

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Go-All In With Video (Or Get Left Behind)

Analysing a competitor’s recurring backlinks will quickly give you a feel for their regular content promotion strategy, and an invaluable insight into their ‘inner circle’ of sharers/linkers. It takes time to research your market and industry. It takes time to perform the necessary analyses. And it takes time …

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Make sure your business categories are accurate in directories

Google uses your meta data to interpret what your website is about and ranks the pages accordingly. While it is important to have your keywords within the meta data, it can be overdone and hinder the user experience, actually deterring people away from a page rather than enticing. This happens …

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Universal Search/Blended Search

Search drives an incredible amount of both online and offline economic activity. There’s no need to spend more time on the optimisation if your content is not appealing enough for your audience. With responsive design, the only thing that changes across devices is the styling (which is controlled by …

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Drop in a relevant link or two

While uncovering and fixing technical issues has always been an important part of SEO, in the wake of Panda and Penguin, technical SEO has moved closer to the forefront. On page SEO refers to the optimization of a website’s on-page elements. This includes the way a website is structured …

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Encourage +1’s

Don’t use hidden text or links on your website to optimize your site for search engines. Some webmasters will try to make text or links invisible to visitors but visible to search engine spiders. One way they do this is to use white text on a white background. Search …

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Fulfill your title’s promise

Google is increasingly understanding what content actually means, rather than just what it says You should not try to‘trick’ Google. If you have plans to be in business for more than five years, you need to invest in SEO. You likely won’t see an immediate impact, but it …

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Don;t leave shady backlinks in place

Long tail keywords are essentially longer more specific keywords that tie in directly to your content. For example, if you are selling woman’s shoes on your eCommerce website. The main keywords would likely be: “ladies shoes”, “woman’s shoes”, “girls shoes” and other similar words. Design your site for …

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