Great content and backlinks are the most powerful tools in your kit

From its earliest days, Google's core search algorithm offered the most relevant and most organic search results quickly and accurately on a simple site with an iconic logo that has now become synonymous with the search giant's business. Searching amidst the world's vast data, Google cleverly cataloged and categorized pages …

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How Should You Use Search Activity Data?

If you are new in the business then remember that the big guns are already optimizing for the most popular keywords and you don’t stand a chance for those keywords. Hence, choose keywords that have a good search volume but, are still not that popular. Use them 2-3 times …

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Understand and implement entities

Ensure that your site is set to load at either www.domainname.co.uk or domainname.co.uk – not both. There is a technical difference between the two, but for most people it shouldn’t matter either way as far as you stick with your preference and redirect the non-preferred …

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Check browser and screen resolution compatibility

Google now supports using the rel=“canonical” link element across different domains. This means that you can have similar content on both the .com and .co.uk extensions of your site, and use the canonical link element to indicate the exact URL of the domain preferred for indexing. This will …

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Is your website too Dynamic for SEO?

If you want to generate traffic through search, it’s best to do keyword research before you start writing. This way, you can focus on keywords for which a certain amount of search volume already exists – in other words, write toward topics that people are already searching for information about …

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Poor Migration

Do you have enough pages around a specific topic area that it would make sense to create a page describing these related pages (e.g. root page -> related topic listing -> specific topic)? Do you have hundreds of different products that need to be classified under multiple category and subcategory pages …

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Make Sure Your Website Content is Mobile Friendly

On the internet, you can find hundreds of blogs, which are coming from self-proclaimed online marketers. What I find lacking in those blogs is they don’t take in stride the transition of content from the first-among-the-equal to being synonymous with SEO. You’ve launched your new website, ready to …

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The Problem: SEO and content marketing are not integrate

Add a site map to your webpage. Search engines can’t index pages that it can’t find easily. A site map can help search engines find everything on your site. If your site is difficult to navigate, or is very large, you could even consider having multiple site maps …

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Domain to Page Relevance

Local sponsorships can be another course of action for building local links. You can sponsor or donate to any local club/organization or society. Also, you can choose to sponsor a meetup group. Although Google Plus might be one of the less popular social networks out there, it’s still …

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H1 Tag Issues

Don't make the mistake like many webmasters do in targeting one main keyword for the entire website. The smart approach to SEO and positioning is to target a list of low competition, moderate demand keywords and rank well for them. This would potentially drive more targeted traffic, than to blindly …

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What Defines Effective Local Affiliate Marketing Content?

The number one rule is to focus on your website visitors first. Give them remarkable content that invites them to stay on your site and visit several other pages. Content is more than an article, it can be anything from an infographic, stellar image, video, street views of projects, or …

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Increase Organic Traffic

Webmasters used to do everything traditionally from on-page optimization to off-page optimization such as emailing fellow webmasters to exchange links. Technology and software development has made it much easier for SEO and positioning websites using search engine optimization tools. Website performance metrics also play a large role in SERP positions …

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What reaction do you get from a prospect?

When it comes to SEO, monitoring for keywords and changes in your website’s backlink profile is one of the most tedious tasks. Organizing your website into various sections, each with their own unique focus, will help visitors to find the content they’re seeking, as well as similar content …

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The best way to escape Google’s Penguin penalty

When you run the same query on different search engines, you will probably get different results. This is because every search engine uses its own algorithm, based on various socalled “ranking factors.” These factors decide which results appear in the SERPs. But the blogging holy grail is just this: A …

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Make Your Website More Friendly to Search Engines

CRO is a process that utilizes user feedback, market research, and analytics to improve the conversion rate on your website. If the goal of your website is to get visitors to fill out a contact form, the conversion rate would be the number of people who filled out the form …

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More about the pros and cons of backlink indexing

Your target keywords should be in the H1 tag. Your H1 however can be different from the title tag. It doesn’t have to be – you won’t be penalised for having the same title tag and h1 tag for a web-page (after all, most CMS generate this automatically) – but …

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Don’t Quit Your Day Job

Successful sites load fast. Even a small delay can have an impact on visitor numbers, ad views and conversions. Good SEO involves creating valuable content, but they are not synonyms. Many companies that have an amazing content strategy don't have always have the technical and linking aspects of SEO taken …

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Drop Keyword in First 100 Words

Make sure you pick a permalink structure that fits your goals. If you have a news site, it might make sense to add the publication date of the article to the URL. As search engines evolve, they take an even more human approach to website analysis, making remarkable, valuable content …

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How Search Engines work?

On page SEO of course refers to all the strategies that you can use within your pages to get Google interested in your site. This begins with content – and it begins with having a stronger understanding of the subtle changes Google has gone through in recent times. Longer URLs may …

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Don’t shoot yourself in the foot with Technical SEO

Technical SEO lays a solid foundation that gives your content the best chance to rank for relevant keywords and phrases. If you have the money, you can speed up your Link Building process significantly by purchasing links. This is done in a similar fashion as advertising. There are websites that …

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Add valuable insight to your creative content

While you can’t always control who links to you, successful SEO often includes promotion and outreach. This includes reaching out to other sites, influencers, and bloggers in your industry to check out your content and hopefully share or link to it. If you are still basing your SEO strategy …

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Keep your title tag under 55 characters

Google’s SEO Starter Guide states that, “If your URL contains relevant words, this provides users and search engines with more information about the page than an ID or oddly named parameter would.” In other words, including keywords – or at least clear and direct information – in your URL is a …

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Nobody likes ugly URLs

The focus on the right audience and the right content brings an understanding of the content that they’re more likely to consume. If you ever start to run into problems with getting your link posted, it may be useful to use a few link shorteners or some 301 redirects …

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Number of backlinks to the domain

Every business needs a marketing strategy and so does a website. The best strategy to market any website is through SEO management. Organic traffic refers to visits that come to your site when a user clicks on an unpaid search engine result. The key is that these visits are free …

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What is real SEO?

If you can’t meet a visitor’s need on that page, direct them to a page (or even another site) that can. The user will greatly appreciate it and your webpage’s authority will be boosted. Writing good page titles is an essential skill for anyone doing SEO. The …

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Removing unnecessary plugins

A holistic approach to organic growth often requires buy-in from internal stakeholders that may have little previous experience, or even worse – suspicion of SEO. Creating a plan of works for improving your search engine rankings or identifying why a website isn’t ranking well isn’t always straight forwards. A …

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Gather Referring Domains for your website

Many people fixate on "on-page SEO" in their marketing efforts. They make sure their keywords are jammed in the copy and the internal links and silos are set up correctly. For a typical WordPress site this might take an hour or two to knock out the easy stuff. There was …

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Blogging is a content style

Using heading in your page structure can have a big impact on searchability. Search engines use the headings to index the structure and content of your web pages. Another quick and easy strategy for hunting down long tail keywords again starts by searching one of your regular short, generic keywords …

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No-index or Remove Thin Pages

If you’re not able to rank on the first page, try to write another article, focused on a (even) more long tail keyword. Make it a little bit more specific, more niche. And see how that goes. Sites that promote “thin,” low-value content run the risk of being penalized …

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Manually go through all linking websites

Mobile SEO should always be a work in progress because there are always new things to improve. Also, technologies arrive or get discarded. Google is the dominant search engine in many countries, but not all of them. How you optimize your website depends heavily on the target market for that …

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Links make the web go round.

Backlinks from older websites may be worth more than links from newer sites. When optimizing for conversion, it is critical to gain some perspective into the psychographics of your target audience, and also understand the most common segments of search intent. By creating great relevant content with the right keywords …

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Make basic duplicate listing detection

If you provide valuable information on your website for visitors, design a good user experience, and implement all the known algorithm factors, your website has a good chance to move up on the search results list for your company’s targeted keywords. This type of SEO is sometimes called white …

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Do not use dashes in the domain name itself

LSI is just a fancy way of saying that Google understands when other phrases match the central keyword. So, if we were talking something like make money fast we could also use phrases like generate cash quickly, which is the same thing effectively. There’s strong evidence that click-through rates …

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Google Doesn’t Publish PageRank, So What can We Do?

When you're ready to scale your strategy, consider hiring a professional SEO agency or a highly skilled independent contractor. Don’t let ego fuel your obsession with keyword rankings. And remember that your personal search experience is not necessarily what your prospective customers see. Building a strong site architecture and …

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Data Mining – Release the Scrapers

Getting people to your website is great, keeping them there is better, but converting them to subscribers or buyers is the ultimate! The Internet highways are becoming more crowded by the day, and subscribers will help maintain a steady flow of traffic and help keep your brand top of mind …

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Don’t forget to link from the top too

When the damage is done, it can be very hard to get back onto Google’s good side. In fact, that's often impossible. Search engines scour the Internet to find keywords and clues to match search results, but if your website isn’t giving them the right clues, your SEO …

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Steer clear of old-school SEO methods

Get contextual links to your site that’ll boost your organic performance on search engines. Google is looking for authoritative sites that are actual businesses that are getting legitimate visitors to their site. Getting high-quality links from outside websites is key — especially if you can find a way to get …

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Learn more about Page speed and SEO

Social platform optimization - Your linkeraiti and my linkeraiti are two entirely separate groups that find content on two entirely different platforms. Whether it's Twitter, LinkedIn, or a niche news site (ex. Inbound.org), you need to find the right place that gets your content in front of the right people …

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Page load is an important SEO factor

Google/Bing Webmaster Tools allows you to submit multiple pages at once by submitting your sitemap(s). Sitemaps also have the added benefit of supplying a few other useful pieces of information about your web pages to the search engines, From a usability point of view, it makes sense to …

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Why SEO Is Actually All About Content Marketing

Your online presence goes way beyond your site. The problem is that we tend to forget how our online footprint may extend to all the different platforms we may try out at some point and then abandon. Blogger outreach is a process of putting your product or content in front …

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Understand How Google SERP Works

The true goal of SEO should be to engage customers and deliver conversions, and that cannot be accomplished with the artificial tactics used in traditional SEO campaigns. Your website is one of your most important pieces of digital equity, and one of the fundamental components of a successful local marketing …

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