Don’t shoot yourself in the foot with Technical SEO

Utilizing Social Media is a first step for many webmasters with nothing to offer, which is a reason why their young websites fail. Hitting up Facebook, Twitter, YouTube and other gathering places on the Internet is something you should wait to do, at least until your website has enough meat …

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Use Heading Tags (H Tags) To Get More Traffic

Use your website to communicate your value proposition and your general marketing messages (known as “high-level messages”). If there is one page which should be optimized for generic keywords, it is your homepage. The higher quality your content, the more beneficial your shared information, and the better your reputation increases …

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Landing page analysis is important for SEO

Which articles and posts get the most clicks? Not surprisingly, posts containing countdowns and Top 10 lists are heavily clicked. Not only do they get an enormous wave of traffic when first launched, but they’ll continue to attract traffic for months and even years later. Google Panda and Penguin …

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Your title tag is your trigger mechanism

The higher the organic search traffic the better, as more traffic means more people reading your blog post. A guest post on a website with traffic is similar to being featured in a newspaper, the larger the newspaper the more people will hear about what you have to say. “Social …

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Large Number Of Authoritative DoFollow Links Pointing To Site

Content (marketing copy, etc) may be king when it comes to converting visitors, but for search engine rankings, link weight, domain authority and intelligent distribution of link weight appears to be much more effective, even when it means removing content. Similar to your title tags, meta descriptions are a simple …

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Every web page is an opportunity to capture a customer.

Analyze search engine rankings and web traffic to determine the effectiveness of the programs you’ve implemented, including assessment of individual keyword performance. Before you decide which keywords are right for your brand, spend some time thinking about what your SEO goals are. An early part of the SEO brainstorming …

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Make sure your byline name matches your Google+ name

95% of the U.S. Internet browsing population accesses search engines each month. Furthermore, the U.S. online population makes an average of 37 search engine visits per person per month. SEO-friendly content writing is not just about pandering to your audience with content that is splattered with keywords. Google …

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Create link-worthy content

Google normally takes into account bounce rate and the time spent on a site as ranking factors. If visitors are bouncing away due to navigation confusion and poor content structure, you can be sure that the search bots are too. From an SEO perspective, I never treat a piece of …

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Create Search Engine & User-Friendly Pages

To prevent users from linking to one version of a URL and others linking to a different version (this could split the reputation of that content between the URLs), focus on using and referring to one URL in the structure and internal linking of your pages. If you do find …

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Get familiar with the landscape of local SEO

Link building is all about getting a link from another site back to your own. In order to do this you need to research what is out there. What you are looking for is websites that are relevant to you and your location. This is called “local link building”. You …

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Tags, tags, tags!

Many small business owners balk at video marketing because they think that their business isn’t “video worthy”. But if lawyers and instant coffee brands can have a YouTube channel there’s no reason you can’t either. Even better than the traffic you get from video websites are the …

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It’s time to revolutionize our approach to web analytics

Google is getting smarter – to the point of becoming an AI with a LOT of personal information about its uses. Google is increasingly understanding what content actually means, rather than just what it says You should not try to‘trick’ Google. You don't want to just attract people to your …

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Understanding the rationale behind SERPs

When choosing keywords, be specific without being obscure. Never try to optimize for a single word: instead, think of a string of words that accurately describe what you do. You can use various free online tools to get ideas. One of the most common problems that I hear from people …

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SEO consistent publishing best practice

How do you educate people so they do value it? Link building isn’t dead. Not by a long shot. A greater number of people will stick to voice search, so SEO specialists will have to adjust to this relatively new type of search. Keywords are less often used nowadays …

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Compare duplicate content to being on a crossroad

Including a Contact Us page on your website and putting the link in the navigation not only makes for good user experience (especially if you have an ecommerce site) but can also potentially earn you some Google juice. Due to Google bringing constant changes to SERP, you will discover that …

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Cross-link relevant content

You might think that it is pointless to start learning SEO tips and tricks as the algorithms of search engines keep changing. That may be true to some extent but you’ll also notice that the points we will talk about below, have been there from the start and still …

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Don't scrape content from other websites

In the early days of SEO, it was the quantity, not quality of links that mattered. “Link building” consisted of mass spamming and buying of links, online directory submissions, building bad links, mass commenting on sites and blogs and using automated link bait. Many companies underestimate how much time and …

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Encourage +1’s

Don’t let ego fuel your obsession with keyword rankings. And remember that your personal search experience is not necessarily what your prospective customers see. Linking to highly popular or trusted websites, news pages, blogs and message boards is an excellent way to add credibility to your own website. If …

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Benchmarking Current Traffic Sources and Volume

A focus on the formatting of your page can facilitate the crawling for search engines, while it also enhances the readability for your readers. You should always Google keywords before committing to them.because it’ll help you to understand what—in Google’s eyes—is the best result for …

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Links are similar to glue

There is no one-size-fits-all solution for a search engine optimization strategy. Every company, whether large or small, needs to first set some specific business goals and objectives. From there, it’s possible to find your marketing opportunities and set a strategy that matches your current size and goals for growth …

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Adopt a flat website architecture

In a Searchmetrics 2016 study into ranking factors, there was an “extremely high” correlation between social signals and Google rankings. However, this couldn’t be accredited to the algorithm, but rather to the “overlap between brand websites performing strongly in social networks and being allocated top positions by Google.” Do …

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Always endeavour to gain the trust of Google

Keyword stuffing, hiding keywords in a very small font or a color that blends with the background, and paying for incoming links are all tactics that Google considers to be spam, and your website’s search traffic will be negatively affected if you’re caught doing any of them. Vertical …

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Powerful Link Building Strategies For Small Businesses

When optimizing for search traffic today, marketers can’t think just about rankings. They need to be holistic in their approach to the visibility and appearance of listings. Not so long ago, SEO and social media marketing were different things. The idea was that SEO attracted visitors and social media …

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Increase Organic Traffic

Webmasters used to do everything traditionally from on-page optimization to off-page optimization such as emailing fellow webmasters to exchange links. Technology and software development has made it much easier for SEO and positioning websites using search engine optimization tools. Website performance metrics also play a large role in SERP positions …

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No-index or Remove Thin Pages

If you’re not able to rank on the first page, try to write another article, focused on a (even) more long tail keyword. Make it a little bit more specific, more niche. And see how that goes. Sites that promote “thin,” low-value content run the risk of being penalized …

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Conduct keyword research for local terms

Google Analytics allows you to specifically analyze the user behavior on your website. The analysis options range from very simple to very complex functions. Using tools like Google Analytics is essential to evaluating the success of your SEO measures. Google Analytics tracks the users on your website. In order to …

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