Reasons why marketers love Google algorithms

Generally speaking, Google will identify the best pages on your site if you have a decent on-site architecture and unique content. Ranking for terms with high search volumes can be tough, especially if your website is new. Every page should provide unique content that doesn’t appear elsewhere on the …

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Emphasizing fast results by using content

Everyone is familiar with the expression “content is king.” Without rich content, you will find it difficult to achieve good rankings with specific keywords and to direct traffic to your website. An internal link connects one page of a website to a different page on the same website. In an …

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Lets look at our approach to walled garden sites

Stop using keywords in your titles. Why? Because if you don’t know how to optimize a Web page without stuffing your title, then you don’t know how to optimize a Web page. Titles and URLs are options, not requirements, in search engine optimization. Learn to understand and fully …

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Can landing pages help improve my search engine placement?

The image below identifies the advertisement sections where you can bid for certain keywords and be placed above the organic searches. This phase focuses on using SEO data to make decisions about which pages hold the most value. How do you ensure that you’re not just optimizing pages for …

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Less is always better when it comes to organic links

Knowing where to find good keywords and the proper way to work them into a website’s copy is important, but it’s only a small part of Search Engine Optimization process. When Instagram users repeatedly see people they follow talking about a product, they head to Google to research …

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Always Keep Your Client Up-to-Date with Your Progress

Use Google’s Mobile-Friendly and Page Speed tools to ensure your website converts the most mobile visitors possible, and make it easy to contact you from the top and bottom of every page. Outreach to webmasters should be personalized. You can list reasons why you like their brand, think your …

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Getting websites listed on search engines

Keyword research represents the very foundation of your SEO campaign and when done properly, keywords can drive traffic and rankings for your web pages. Keywords represent terms and phrases people type as search queries to find local businesses. Be under no illusions, advanced SEO is a full-time job. However, there …

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Google Penguin is specific to the quality of links

Google views your site as authoritative when other sites link back to it. It doesn’t want to see a site that is spammy linking back to your site. If you try and manipulate the system, you can get hit with a Google penalty and your site won't rank at …

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Keyword driven anchor text reigns supreme

SEO metrics give you an indication of the overall competitiveness of a niche. When your competitors have a high DR score they are likely to have been around for a while and acquired a solid backlink profile. When you link out to related domains, it not only helps the search …

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Keyword Research — Avoid at Your Peril

By continuing to create quality content that provides immense value to the searcher and satisfies their original search (whether that’s answering a question, listing ideas, educating the reader, etc.), you’ll be well on your way to creating content that search engines want to see and provide to searchers …

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Create Search Engine & User-Friendly Pages

Whether you should go after long tail keywords, which are specific and consist of multiple words, or after head terms largely depends on your competition. Do you publish new content exclusively for the enjoyment of your existing audience? Or do you want it to rank high in Google and bring …

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Is the content on different pages original?

If the Google bot goes through your website and manages to access all sub-pages within just a few clicks, it can use its limited crawl budget to scan and index more pages. Optimizing the click path pays off for both usability and search engine crawling! Keyword research can turn into …

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Ask and Answer Important Questions

There is no exact word count when we talk about the “long content.” There are studies showing 2,000+ word articles dominating the SERPs’ top for many competitive keywords. Review your blog content to make sure articles are more than 300 words and are highly valuable to your visitors SEOs …

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Long Tail and SEO

Backlinks are important for Search Engines and users alike. From a user’s perspective, backlinks provide a way for people to find other sources of information on the same or related topics. Content Marketing involves creating and sharing content online such as blogs, videos, or social posts to create interest …

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Reduce PopUps or Distracting Ads

Choose three primary keywords and have a list of others to target. When you improve those keywords, choose three more. Push your content to your social media profiles by integrating it with your blog, but don’t do it in a manner that’s “me, me, me” share other things …

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Build a mobile-friendly site

Don’t worry if you don’t have any formal training or education in your chosen area, Google will take into account the “amount of life experience” that makes them an expert on the topic and will value this as “everyday expertise.” A site can never have enough content. There …

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Check your website for outdated plugins, themes or code

SEO can be a frustrating activity. Yesterday your website was on the first page of Google. You were delighted. Flushed with your SEO prowess, you performed the same search today and found your site was on page two – what went wrong? Has your website been pawed to pieces by a …

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Non-indexable filter pages

f someone is more actively seeking something then it’s more likely they’ll search longer strings of words, meaning that you will target people who will be more willing to engage with your content. If you’re selling goods or services, then targeting long tail keyword can really make …

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Quality content gives you authority

Keywords should never be used to try to trick or mislead human beings or Google spiders.. This means using keywords that do not exactly describe the contents of your page, repeating a keyword over and over in a way that in not natural (known as “keyword stuffing”) or using any …

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Link baiting for SEO

The total number of backlinks can often include many links from the same referring domain or multiple referring domains. It’s common for referring domains to link back to your content if it is relevant, authoritative or useful in some way to their own domain. By correctly using header tags …

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Install CDN To Enhance Page Load Time

Once visitors are on your site, an important goal is to keep them on your site. You don’t want your visitors immediately bouncing back to Google once they have read something on your site. The SEO benefits of social media, in my opinion, should be seen as the by-product …

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The Problem: SEO and content marketing are not integrate

Add a site map to your webpage. Search engines can’t index pages that it can’t find easily. A site map can help search engines find everything on your site. If your site is difficult to navigate, or is very large, you could even consider having multiple site maps …

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Add valuable insight to your creative content

While you can’t always control who links to you, successful SEO often includes promotion and outreach. This includes reaching out to other sites, influencers, and bloggers in your industry to check out your content and hopefully share or link to it. If you are still basing your SEO strategy …

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Focus on one website first

We all know that videos are a great way of keeping audience engaged and entertained. But do you know that by using enough videos, you can improve the ranking of your page on the SERPs. Increase visibility to your optimized content by sharing it on social networks and building links …

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