Using Traffic Estimation Tools

He operated as an outlaw, yet wearing black probably made him seem cooler to the audience — an unexpected hero who fought for regular people. The more accurate their results, the more often their search engine is used by the public, and the happier they are. Then there are companies (White …

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Bucket brigades based on long tail search

Google wants the web to be 100% secure and encrypted. It means even if your website doesn't collect any information from users, e.g. there are no login or payment forms, you have to implement HTTPS just for the sake of "integrity". Search engines won't notice changes to your site …

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Hidden facts about link bait

What keywords would my customer or target audience use to describe what they want? A title should be 50-60 characters and a description should be 155-160 characters. Google uses a complex algorithm, so no organic placement can be guaranteed, but SEO provides tactics for improving your chances of ranking higher …

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Expand your walled garden sites as necessary

Therefore, appearing at the top of the search engine results page is naturally becoming more important to many companies. You get what you want—top rankings on Google and “free” organic traffic. Consumer behavior has rapidly matured with the growth of the online world. Customers access the internet through a …

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Can cloaking help improve my search engine placement?

There are also other Meta Tags that can be used to assist in an orginizations SEO plan. Many CMS systems do not set internal search result pages to “noindex,follow” by default, so a developer will need to apply this rule in order to fix this problem. Fast web pages …

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Improve engagement by utilising offsite SEO

Great content and expert SEO practices implemented properly together will impress the search engine spiders that crawl your website looking for relevant and quality information. SEO is not the techniques we use to get our sites to the top of Google. SEO is simply the objective of getting to the …

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The ultimate revelation of 301 redirects

After all, your dish must appeal to readers for you to rank high. The Google algorithm incorporates hundreds, if not thousands, of signals when determining where pages rank for a search. Knowing which factors carry the most weight and optimizing accordingly can be the difference between success and failure. Mobile …

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Natural building blocks for your site

Don’t just stuff your keywords in willy-nilly and then tack on your city and state (or region or county) at the end. Remember that in addition to conveying to Google the terms for which you want your business to be relevant, these are the phrases that your prospective customers …

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Monitor the evolution of your Google rankings

If you want to score the No. 1 position on Google, sit down with your teammates and brainstorm questions relevant to your brand, services or products. Domain to page relevancy means the page linking to your website is relevant to your domain. Google prioritizes meta information and headers first, then …

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Watch for Copy-Cat Content

Google won’t penalise duplicate content. Instead it will decide which version of the duplicate post should appear in search results and ignore the other. Anchor text can affect how Google weighs up links to your site. If linking to your homepage and referring to your brand, anchor text should …

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Content is for humans

By continuing to create quality content that provides immense value to the searcher and satisfies their original search (whether that’s answering a question, listing ideas, educating the reader, etc.), you’ll be well on your way to creating content that search engines want to see and provide to searchers …

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Understanding the rationale behind image tags

Meaningful content that operates as part of a wider digital marketing strategy, with the likes of social media and blogging all playing a part, is now key. If you make sure people want to visit your site, have great calls-to-action and prepare for mobile, you’re already on your way …

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Refocus your marketing message on problems, not solutions

Take a few minutes to jot down some word combinations that website visitors might use to find you. Once you’ve got a healthy list of keyword options, it’s time to see if people are searching for them. A solid place to start is Google’s free Keyword Planner …

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Acquiring future-proof links

Google has made it apparent that site speed matter in search rankings, and today, with a bigger emphasis on the user experience than ever before, site speed will continue to be a critical ranking factor. Look at how your landing pages have performed since the launch of RankBrain to see …

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The reality is that blogging is a medium

Google learned that when people search for the term “SEO,” they were more likely to click on information over a list of services. So, eventually, the algorithm changed to incorporate this behavior, and now it delivers the types of results it believes the keyword is really asking for. Google wants …

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Build an on-site blog

Arguably, one of the most crucial aspects of on-page SEO is tags. Whether it’s title tags, header tags, meta tags or blog post tags, they have been demonstrated to increase traffic and boost engagement. Make it clear on your own Web site that you want links - ask for them …

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H1 Tag Issues

You should ensure that the first paragraph or so of text on your web page is entirely relevant to what your site is about. Sometimes search engines take the first paragraph or first few sentences even of your website page and use that for their description of your web page …

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Don't “only” concentrate on Google

In order to write the best article about a specific subject, do your research and check what articles are already ranking high in Google, for your keywords. Improving visibility and driving traffic are nice, but the most important goal is to achieve the goals of your organization. For most organizations …

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Link to internal pages on your site

The technology used on your website can sometimes prevent Google from being able to find your content. Rich media (Flash, JavaScript, etc.) can lead to Google not being able to crawl through navigation, or not see content embedded in a webpage. Lets go a little deeper as to the relevance …

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Can Images Help Improve My Website’s Search Engine Placement?

Variables make it possible to automate certain processes on your site. They also make it easy to change large batches of meta descriptions for instance, since you only have to change the structure of the variable – the site fills in the data automatically. SEO doesn’t have to be especially …

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Time proven tips for better SEO rankings

Google Analytics will be able to tell you where those converting visitors came from. And specifically, you’ll be able to see if someone who used your search term eventually ended up buying your product. Take a moment to consider some of the most popular websites you already have links …

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Seeding Promotion on Big Content

Expect increased conversions, particularly those from visitors who arrived via organic search. The quality of the content is vastly important to SEO. How well-written is it? Is it riddled with spelling and grammatical errors or is it error-free? On page SEO refers to those elements on a site that make …

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Blog Commenting in SEO and it’s need

Google wants to retain its reputation as a quality search engine, so it’s main goal is to make web browsing enjoyable. The satisfaction and enjoyment of web users will only be met if users are given search results that are relevant, safe, useful and easy to navigate. The faster …

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Let the world know you are creating excellent content

Search engines use alt text to identify the content of a page, since bots can only read text. Adding alt text to images lets search engines understand what the image is so they can include it in relevant searches. A proximity search uses the order of the search phrase to …

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Structure of headings for your category / tag / taxonomy pages

Many SEO experts agree that a website's inbound links will be crucial this year, with many contending that there importance will increase as search engine algorithms increase their attention on penalizing poor links. Targeting highly sought-after keywords can make it harder for you to rank higher in search, but this …

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Why it’s important to use the right anchor text

If search engines don’t know your website/webpage exists, your chance of ranking isn’t just an improbability, it’s an impossibility. How bad hosting can lead to losing SEO rankings Downtime of your website can lead to vastly decreased performance in organic search. Dynamic serving takes a different …

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Use outbound link strategies

High-quality content on and off your website and using strategic link-building tactics (internal links and backlinks) is a critical component to achieving relevancy. This strategy protects the website’s viability against the frequent changes in Google’s rules and priorities. Google has over 200 factors to determine which sites should …

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Mobile optimization

Your title tag on the SERPs will induce your click-through-rates. Let’s see how. Whenever the user types in his query, the Search Engines will highlight those keywords in your title tag thereby improving user visibility and increasing your prospective of your click-through-rates. To achieve and maintain good placements on …

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You can optimize keywords with your content

As you’ve probably identified at this point, SEO is incredibly detailed. But, it doesn’t need to be complicated. As search engines like Google continually improve and try to show the best results they can to users, their focus is to provide quality and relevant results. It’s a …

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Adopt a responsive design

The bad news about SEO is that it’s not as simple as flicking a couple of switches. Nor is it a one-time deal; SEO has to be a consistent part of your ongoing marketing. There is also an overwhelming amount of information available online – how do you know where …

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Search volume

SEO is the process of driving traffic from the ‘organic’, and ‘paid’ sources to win the rat race of ranking on search engine result pages (SERPs). Knowing where to find good keywords and the proper way to work them into a website’s copy is important, but it’s only …

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This is your opportunity to write something and rank

Remember, there is no such thing as a one-size-fits-all solution when it comes to optimization strategies. For the most part, you’ll be relying on trial and error to pinpoint what works and what doesn’t for your brand. Over the past few years, one of the most common phrases …

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If you think it’s the end, its not

Understanding which ranking factors are relevant to your industry is key to becoming an authoritative domain – especially in the competitive industries of e-commerce, finance and health. Your page title should be naturally descriptive and contain the right keywords. Most SEOs place this near the top in terms of ranking power …

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Do not optimise for irrelevant keyword searches.

Build a great series of appropriate backlinks on your site. Have your keyword phrases be in the titles of said links. Make sure that these network links are related to your content, otherwise they could possibly work against you. Using backlinks is a great way to bring in traffic from …

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People use different wording to name the same thing

Ongoing addition and modification of keywords and website con­tent are necessary to continually improve search engine rankings so growth doesn’t stall or decline from neglect. The world is always changing, and you have to keep up. If you do, the rewards can be great. By starting a blog …

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Universal Search/Blended Search

Search drives an incredible amount of both online and offline economic activity. There’s no need to spend more time on the optimisation if your content is not appealing enough for your audience. With responsive design, the only thing that changes across devices is the styling (which is controlled by …

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Poor Migration

Do you have enough pages around a specific topic area that it would make sense to create a page describing these related pages (e.g. root page -> related topic listing -> specific topic)? Do you have hundreds of different products that need to be classified under multiple category and subcategory pages …

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Google Doesn’t Publish PageRank, So What can We Do?

When you're ready to scale your strategy, consider hiring a professional SEO agency or a highly skilled independent contractor. Don’t let ego fuel your obsession with keyword rankings. And remember that your personal search experience is not necessarily what your prospective customers see. Building a strong site architecture and …

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