Increased Number of Unique Keywords

Google is pretty good at understanding the general context of a site’s content. Paid links are another no-no, whether another site linking to yours, or on your site linking to another site (except for banner ads and ad networks like AdSense). Technical SEO is an often misunderstood discipline that …

more ...


Trust and Relationships

The more a site is appealing to humans, the more search engine like it. Websites with straightforward navigation tend to win over visitors than those with a messy URL structure and content organization. Monitor the keywords, the site’s stats, the levels of engagement on each topic and find what …

more ...

Keyword mapping

Google can, and does, ignore low relevance links. The worst offenders are generic links (“click here”) and even worse, off-topic links. To offer the best possible results, search engines must attempt to discover all the public pages on the World Wide Web and then present the ones that best match …

more ...

Closing the Loop

There are different areas of basic SEO you need to address in order to get onto the first page of google. Some of these factors you can't control - for example the age of your site apparently holds weight in the google algorithm. I've seen new pages soar though, so don't …

more ...

Don’t be afraid to use long-form content

Search engine optimization should be a part of a website for its lifetime, continuously improving its ability to make a brand (and its content) be more visible and to create a better experience for users. Imagine what a one-second increase in website load time could do for Amazon? More importantly …

more ...

Research semantically related keywords

Links and content are certainly at the top of your SEO strategy. However, Google identified CTR and user experience as major ranking factors. Increasing one will certainly increase the other as well. Make sure your visitors know where to find what they need, and of course, make it simple for …

more ...

Do an audit of your existing site

Customers today are on mobile for a large part of their digital experience. More searches today take place on mobile. Compared to desktop, mobile devices now account for 65 percent of all digital time spent. All content produced should serve the needs of customers on these devices through responsive web …

more ...

Review your web hosting experience

Web users want to see what the content (and therefore the title) is about without having to click on it. Allowing the readers to read the whole title in the search results will attract more qualified leads and customers to your site because they will know what they’re getting …

more ...


Great content and backlinks are the most powerful tools in your kit

From its earliest days, Google's core search algorithm offered the most relevant and most organic search results quickly and accurately on a simple site with an iconic logo that has now become synonymous with the search giant's business. Searching amidst the world's vast data, Google cleverly cataloged and categorized pages …

more ...

How Should You Use Search Activity Data?

If you are new in the business then remember that the big guns are already optimizing for the most popular keywords and you don’t stand a chance for those keywords. Hence, choose keywords that have a good search volume but, are still not that popular. Use them 2-3 times …

more ...

The best way to escape Google’s Penguin penalty

When you run the same query on different search engines, you will probably get different results. This is because every search engine uses its own algorithm, based on various socalled “ranking factors.” These factors decide which results appear in the SERPs. But the blogging holy grail is just this: A …

more ...

Make Your Website More Friendly to Search Engines

CRO is a process that utilizes user feedback, market research, and analytics to improve the conversion rate on your website. If the goal of your website is to get visitors to fill out a contact form, the conversion rate would be the number of people who filled out the form …

more ...

Don’t shoot yourself in the foot with Technical SEO

Technical SEO lays a solid foundation that gives your content the best chance to rank for relevant keywords and phrases. If you have the money, you can speed up your Link Building process significantly by purchasing links. This is done in a similar fashion as advertising. There are websites that …

more ...

Learn more about Page speed and SEO

Social platform optimization - Your linkeraiti and my linkeraiti are two entirely separate groups that find content on two entirely different platforms. Whether it's Twitter, LinkedIn, or a niche news site (ex. Inbound.org), you need to find the right place that gets your content in front of the right people …

more ...