Figure out your audience and message

99% of people don’t need any fancy tools or tactics. They just need to write the best content online for the topic they want to go after. Make sure to apply a sug­gested guideline of one to three keywords/phrases per content page and add more pages to …

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New page creation

Did you know Google uses around 200 ranking factors to rank websites? This may be a lot for SEOs to take in all at once. However, focusing on links is still best practice. Developers who aren’t already focused on SEO requirements aren’t necessarily keeping up with these changes …

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Use Capital Letters To Highlight Keywords

When you are brought on to handle the SEO for a particular website, one of the first things you need to find out is which SEO activities have previously been attempted As we know that Google optimizes its results for user intent, hence, this is a way to know what …

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Review your website’s design

Domain authority is more insightful than PageRank because it’s measured on a scale of 0-100, but it’s not perfect. SEO is all about ranking high on search indexes, which can’t happen without you creating new, quality content. As you create new pages, you create opportunities for new …

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Linking to taxonomies

Numerous studies have documented that page one rankings are often in the 2,000+ word length and higher. Never start writing an article without performing a keyword research. The best tool to use is the free Google Keyword Tool. An important aspect of SEO is making your website easy for …

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Keep Outbound Links To Minimum

An SEO campaign can deliver all the traffic in the world, but if none of the visitors ever becomes a customer then the campaign has not succeeded. Reaching an international audience is an opportunity that is now available to small and medium businesses in a way that has never been …

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Age of the domain name

Google places importance on the amount your content is shared socially, they see this as a sign that you site has quality content. By sharing it on their social media people are effectively endorsing your content. From its earliest days, Google's core search algorithm offered the most relevant and most …

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DA to rule them all

The size of your images can have a big impact on your overall site speed (which is an important search ranking factor). Use keywords in the URL of your page. Using a website URL that’s full of symbols and numbers will hurt your ranking since most people aren’t …

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Why does backlink indexing matter?

Technical SEO lays a solid foundation that gives your content the best chance to rank for relevant keywords and phrases. If you're trying to get links from colleges, create content targeted at them that you can use during outreach. Trust me, there's usually something you know that you could write …

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How Google handles it

How are you going to ensure that your site stands out, that it’s set apart from all of the other existing sites? This is the key to building decent backlinks in order to rank highly in search engines. Many marketers talk about the specifics of algorithms, content updates, spider-bots …

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More backlinks = Higher rankings

By correctly using header tags in the following order H1, H2, H3, H4 all the way to H6 (if necessary) when inputting copy, you’re helping crawlers navigate each page of your site easily and understand its content. Heading tags are also a great way to break up the copy …

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The web is the new Yellow Pages

Longer URLs tend to look a little more spammy within the search engine results page, and this is amplified if there are a lot of numbers and symbols within them. If you can’t budget for 6 to 12 months of SEO, you might be better off putting that budget …

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Dissecting Your SEO Competitors

In link analysis, search engines measure who is linking to a site or page and what they are saying about that site/page. Check the readability score of your content with the Flesch reading ease test, and aim to get above 60% Search engine results are in a constant state …

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How the Google Hummingbird Update Changed Search

Keep in mind that you must write for your readers, and not for Google’s spiders. Don’t do keyword stuffing. Development of a prioritized list of targeted search terms related to your customer base and market segment. While producing incredible content may get you some links, the truth is …

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Start with seed keywords

If you are focused on a local market, it is also important to get connected with local businesses and organizations. Your title tag on the SERPs will induce your click-through-rates. Let’s see how. Whenever the user types in his query, the Search Engines will highlight those keywords in your …

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Analysing The Data

Inbound link-building is an important SEO strategy, and a great way to do this is to make friends with other relevant, local businesses so that you can share links and promote one another. Perhaps you could organise a community event together or work out some kind mutually beneficial offer for …

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How To Analyse Backlinks

There’s no getting around it. Keyword research is a vitally important aspect of your search engine optimization campaign. Search has penetrated the very fabric of global society. The way people work, play, shop, research, and interact has changed forever. Organizations of all kinds (businesses and charities), as well as …

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Make Sure Your Site Kicks Butt On Mobile

Relevance is the key issue when choosing the right keywords. Keep in mind that the more specific and niche the keywords, the better. For years SEOs have focussed on the sharp end of the funnel. and for good reason: the search terms with transactional intent bring in revenue. Let’s …

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Go-All In With Video (Or Get Left Behind)

Analysing a competitor’s recurring backlinks will quickly give you a feel for their regular content promotion strategy, and an invaluable insight into their ‘inner circle’ of sharers/linkers. It takes time to research your market and industry. It takes time to perform the necessary analyses. And it takes time …

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Fulfill your title’s promise

Google is increasingly understanding what content actually means, rather than just what it says You should not try to‘trick’ Google. If you have plans to be in business for more than five years, you need to invest in SEO. You likely won’t see an immediate impact, but it …

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Understand and implement entities

Ensure that your site is set to load at either www.domainname.co.uk or domainname.co.uk – not both. There is a technical difference between the two, but for most people it shouldn’t matter either way as far as you stick with your preference and redirect the non-preferred …

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Number of backlinks to the domain

Every business needs a marketing strategy and so does a website. The best strategy to market any website is through SEO management. Organic traffic refers to visits that come to your site when a user clicks on an unpaid search engine result. The key is that these visits are free …

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Removing unnecessary plugins

A holistic approach to organic growth often requires buy-in from internal stakeholders that may have little previous experience, or even worse – suspicion of SEO. Creating a plan of works for improving your search engine rankings or identifying why a website isn’t ranking well isn’t always straight forwards. A …

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Why SEO Is Actually All About Content Marketing

Your online presence goes way beyond your site. The problem is that we tend to forget how our online footprint may extend to all the different platforms we may try out at some point and then abandon. Blogger outreach is a process of putting your product or content in front …

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