How you will benefit from static pages

If you have an online business or blog, you naturally want it to be seen online by people so as to increase your customer base or audience. This is where SEO or search engine optimization comes in. Google regularly makes new updates to their ranking algorithm, and the changes made …

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Are search volumes affected by keywords

We’re talking about 50% to 90% of traffic drop. It’s better to have a custom 404 error code page than to have an empty page — it doesn’t send a good message to search engines or site visitors. They have no unique content, only repurposed snippets of content …

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Test different scenarios that can help quantify future ROI

Some long-tail keywords have little paid competition, while others are surprisingly expensive. Don’t just stuff your keywords in willy-nilly and then tack on your city and state (or region or county) at the end. Remember that in addition to conveying to Google the terms for which you want your …

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Include keywords to help searchers identify with your site

If you run a small business, gaining exposure and driving traffic to your website is probably a key part of your marketing strategy. If you’ve got a brilliant website, but you’re not getting as much interest as you’d like, stepping up your SEO campaign could prove to …

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Quick tips regarding analysis

When you architect a website and you place SEO at the forefront of a web project, you’re doing two things simultaneously. You’re making sure your website will be usable by search engines and your actual website visitors. The best way to build links is to not build links …

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Write Intent-Driven Content

The world is always changing, and you have to keep up. If you do, the rewards can be great. t’s far better to focus on reaching to authoritative blogs and providing them with real value rather than pay for a spammy or highly promotional articles with a backlink to …

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Keyword research is the basis of all search marketing

The sad truth is that our readers have a very limited attention span online. The introduction of your post is supposed to catch your readers, convincing them to stay longer and read your stuff. Write locally oriented content: It’s one of the best things you can do to improve …

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Tailor to shoppers, not search engines

For years, we’ve viewed off-page SEO as the process of getting more inbound links … whether that be through link exchange deals, paid links, or other link-building schemes. What do all of these tactics have in common today? Google doesn’t like them, and has been known to drop the …

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Web Optimization Best Practices and Techniques

Successful SEO requires a thorough understanding of the business itself. Going to the library is nearly a thing of the past, but do you remember asking the librarian to help you find a particular book? Well, that’s basically what a search engine does — they’re our modern-day librarians for …

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Find Who Your SEO Competitors Are

According to Google, natural links leading back to your site are definitely something to strive for. One of the most frequently asked questions by fellow SEO consultants probably is: “What online marketing tools do you use?” When people conduct research, they want up-to-date, accurate information. That’s why it’s …

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Local SEO understands changing attention spans

Website Optimization is about more than just making a page easier for users to browse through and navigate. There are also several things a website manager can do to optimize the website for their own devices. The correct order of keywords will generally rank better as compared to the same …

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The first indication should be reporting

Create profiles for your business (and include a link to your website) on major directory sites such as Google My Business, Yelp, Angie’s List, Yellow Pages, and other listing resources associated with your industry. To understand SEO, you need to understand search engines. A search engine is a piece …

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Use Hyphens To Differentiate Words In URL

It helps the search engines quickly determine what the page is about. Finding that people from an unexpected search term are converting more highly than those from other search terms? Then it might be time to switch gear and start trying to rank for that phrase instead! We know consumers …

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Basic on-page SEO factors to look for

There’s a danger that duplicate content will cannibalize the keywords you want to target in search. Duplicate content can be a problem on your own site, but also with any guest posts that you submit to other websites for backlinks. When you're ready to scale your strategy, consider hiring …

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Use Google to search within a site

SEO specialists believe strongly in the value of backlinks, hyperlinks on third party sites that point back to your site. There is no doubt that Google values legitimate backlinks highly in calculating a website’s position. If you are focused on a local market, it is also important to get …

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Google processes over 3.5 billion searches per day

Stop marketing to audiences and instead market to customers at scale. The ability to measure the success of your SEO efforts is crucial. Tracking and managing your website’s data can be done through Google Analytics and Google Search Console. Creating evergreen content is as simple as staying away from …

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Google ranking factors

Scraping feeds to create automated content for your website is plain stupid. Either for affiliate gain or just to add content to your website, this type of content, to lure Google to your site, doesn’t add any value to the internet, Google or any human. It just slows down …

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Have a category description paragraph

Links from longer form, evergreen content (a 1,000+ word article that’s been popular for a long time) will be higher value than short, news-based posts. Although the role of keywords in SEO has changed greatly since the early days of search, with the evolution of long-tail keywords and …

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Nobody likes ugly URLs

The search industry is constantly innovating, and it might seem overwhelming for marketers with limited time and resources to try and keep on top of developments. A greater number of people will stick to voice search, so SEO specialists will have to adjust to this relatively new type of search …

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Fix all Broken links

Evaluating keywords for relative opportunities is still very tough. The main purpose of categories and tags are to help web visitors navigate your blogs quickly and easily, which in turn, help you get a better search ranking (if used properly). In a nutshell, categories are the table of contents for …

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Enhance Your Outreach Strategy

On page SEO deals with making sure Google can find your web pages so they can show them in the search results, as well as making sure you have relevant, detailed, and helpful content to the search phrases you’re trying to show up for. SEO requires so much content …

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When to Consolidate Content for Maximum Impact

While your content marketing should be crafted carefully to meet SEO requirements, such as by including keywords, the success and popularity of your actual content will be the real force behind the rise of your web page in the search rankings. In order to improve rankings for long-tail keywords, make …

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Supplemental Content for SEO

Overfed with countless advice making things look simple and obvious, webmasters often rely on their intuition, common sense, or gut feelings when it comes to SEO… and they often fail. What we need to understand is that search engine optimization begins with the simplest of foundations: Create a Website that …

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Understand the different hosting options available

A page that doesn’t meet the needs and expectations of users will never achieve strong user signals. Because it’s not answering the right questions or providing the right information, users will quickly abandon your page in search of a more useful one. Once the Search Engines crawls the …

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Make sure your business categories are accurate in directories

Google uses your meta data to interpret what your website is about and ranks the pages accordingly. While it is important to have your keywords within the meta data, it can be overdone and hinder the user experience, actually deterring people away from a page rather than enticing. This happens …

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Encourage +1’s

Don’t use hidden text or links on your website to optimize your site for search engines. Some webmasters will try to make text or links invisible to visitors but visible to search engine spiders. One way they do this is to use white text on a white background. Search …

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Don;t leave shady backlinks in place

Long tail keywords are essentially longer more specific keywords that tie in directly to your content. For example, if you are selling woman’s shoes on your eCommerce website. The main keywords would likely be: “ladies shoes”, “woman’s shoes”, “girls shoes” and other similar words. Design your site for …

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Is your website too Dynamic for SEO?

If you want to generate traffic through search, it’s best to do keyword research before you start writing. This way, you can focus on keywords for which a certain amount of search volume already exists – in other words, write toward topics that people are already searching for information about …

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What reaction do you get from a prospect?

When it comes to SEO, monitoring for keywords and changes in your website’s backlink profile is one of the most tedious tasks. Organizing your website into various sections, each with their own unique focus, will help visitors to find the content they’re seeking, as well as similar content …

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Do not use dashes in the domain name itself

LSI is just a fancy way of saying that Google understands when other phrases match the central keyword. So, if we were talking something like make money fast we could also use phrases like generate cash quickly, which is the same thing effectively. There’s strong evidence that click-through rates …

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