A do-it-yourself guide to page impressions

As time goes on, technology will make it easier and easier to interpret the meaning behind a search query. This will lead to SEOs being able to generate content and offer advice that caters to a much more specific audience and satisfies their needs more completely. There is no higher …

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Crawling and Indexing

Every page should have a description that isn’t used anywhere else on the site. People tend to copy their competitors when choosing the words to use, without researching in detail what people actually search for and how many competing sites already carry these terms. Search engines tend to penalize …

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Why splogs matter

Wouldn’t it be great to give Google & Bing a list of all the pages we want them to notice? With XML sitemaps you can do just that. This is a file you add to your website (normally at yourdomain.uk/sitemap.xml) that lists the URLs for a site …

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Difficult things about offsite SEO

A page’s title tag is the clickable text that appears in search results. Though easily overlooked, it’s one of the most important factors in on-page SEO and capturing your visitors’ attention — describing in just a few words what a page or document is about. Google Trends is an …

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Write a 1000+ words article about link building

It’s important to understand that digital marketing does only apply to your website, however most of marketers create a website or an e commerce and invest in SEO and AdWords. If you read something interesting on a blog, you should comment. Especially when a post is about something you …

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Use multiple focus keywords for those long key phrases

SEO takes promotion. Backlinks are a huge part of ranking in Google and in order to attract backlinks (and even social shares) your content needs to be seen . Without shares, backlinks, authority, Google won’t notice your page and you won’t rank. Two things stand out when it comes …

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Google loves fast sites, and so do your customers

Contextual link building -- links that are surrounded by text in the body of content -- have a higher SEO value than links that appear in the footer or sidebar. Ranking organically in search for product keywords should be an ecommerce stores end goal because this brings a consistent passive stream of …

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Experience-based competitive audits

Much of digital marketing has revolved around getting found by search engines and coming up within the first page of the SERPs A Google study showed that more than 80% of users search stores and local service providers online before visiting them. This fact makes it important to optimize your …

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Link internal pages in your content

While external links that point to your site provide long-term SEO value, so do links on your site. When you include internal links (links on your website that point to other pages on your website), you send signals to search engines that tell them how to understand, prioritize, and rank …

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See the content whose rankings are high on the pages

SEO is simply the process of getting website traffic from “free” or “organic” search results in search engines like Google, Bing, or Yahoo. All major search engines have primary search results that are ranked based on what the search engine considers most relevant to users. SEO helps maximize the number …

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Who Would Link to You?

Integrate keywords, not only into the content itself, but also into the title, the meta description and even the canonical URL. Social platform optimization - Your linkeraiti and my linkeraiti are two entirely separate groups that find content on two entirely different platforms. Whether it's Twitter, LinkedIn, or a niche news …

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Hire the Right SEO Company for Your Business

If anyone guarantees you page 1 ranking on Google within a three-month timespan, run for the hills. SEO isn’t just for large companies. As a small business or local business, there is actually a lot you can do to achieve local goals yourself. Many of these things relate to …

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Create an e-book or guide every three months

Anyone with a site that provides useful content and has the right network can now drive organic traffic. Which keywords are the fastest to page 1? Fastest to the top 5? Start focusing on your visitors, on the people that want to buy your product or services. SEO works by …

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Building Relationships With Authoritative Local Sources

A big part of effectively writing for Internet users and search engines alike is to understand the human user's psyche while also feeding the search engines the relevancy they need to consider ranking the page for a given topic. External, or outbound, links indicate that you are well aware of …

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It’s time to revolutionize our approach to anchor text

Knowing where to find good keywords and the proper way to work them into a website’s copy is important, but it’s only a small part of Search Engine Optimization process. Trustworthy sites tend to link to other trusted sites, while spammy sites receive very few links from trusted …

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Local SEO understands changing attention spans

Search engines were nothing new; the first one was Archie created back in 1990, and there had been more than a few created between then & when Google launched (most notably Yahoo!) Building a strong site architecture and providing clear navigation will help search engines index your site quickly and easily …

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Keywords? Close Variants and Synonyms!

From a quality page point of view, duplicate content is a low-quality indicator. Boilerplate text is another low-quality indicator. Search Engine Optimization is a very hot topic on the World Wide Web. After-all, everybody wants to rank higher and come up on the first page of Google search and get …

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Where to start, I have so many pages?

I think that ranking number one these days, is more about market share and visibility than just ranking number one for an industry term. Choosing a perfect focus keyword is not an exact science. You should aim for a combination of words that are used by a search audience. Aim …

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Keep a Record of All SEO Expenses

Google wants to ensure that the sites it serves up in search results are relevant and up-to-date. A site that hasn’t been changed in two years is never going to do well. There’s a good chance you have some fantastic resources your audience would love. If you don …

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Adopt a responsive design

One of the recommendations I frequently give as an SEO consultant is to optimize your images. A lot of websites have images that are relatively large, which take a lot of time to load. Resizing your images can speed up the loading time. SEO is a marketing discipline that can …

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Drop in a relevant link or two

While uncovering and fixing technical issues has always been an important part of SEO, in the wake of Panda and Penguin, technical SEO has moved closer to the forefront. On page SEO refers to the optimization of a website’s on-page elements. This includes the way a website is structured …

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Don’t Quit Your Day Job

Successful sites load fast. Even a small delay can have an impact on visitor numbers, ad views and conversions. Good SEO involves creating valuable content, but they are not synonyms. Many companies that have an amazing content strategy don't have always have the technical and linking aspects of SEO taken …

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Nobody likes ugly URLs

The focus on the right audience and the right content brings an understanding of the content that they’re more likely to consume. If you ever start to run into problems with getting your link posted, it may be useful to use a few link shorteners or some 301 redirects …

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What is real SEO?

If you can’t meet a visitor’s need on that page, direct them to a page (or even another site) that can. The user will greatly appreciate it and your webpage’s authority will be boosted. Writing good page titles is an essential skill for anyone doing SEO. The …

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