We've reached a tipping point

Google and other search engines keep the inner workings of their algorithms a secret. All we can do is speculate and test. The problem with speculation is that if an idea seems believable, it becomes eagerly accepted as truth without the data to back up the speculation. Link to page …

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Longtail terms

If you have plans to be in business for more than five years, you need to invest in SEO. You likely won’t see an immediate impact, but it has the potential to be the best return on investment for your business. Major search engines, including Google, provide free tools …

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Generate keyword ideas

Website performance metrics also play a large role in SERP positions, because these performance metrics indicate how well visitors can engage and consume your content. Search engine optimization, or SEO, is the process of improving your site's ranking in search results. Unfortunately the factors search engines like Google, Bing, and …

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The Role of Anchor Text

Ensure that you site is free of spam, malware among other problems for reputable and fast site. With algorithms getting savvier, focus on purchasing quality links and try to earn good inbound links. Make sure at least one image file name includes your target keyword and that your target keyword …

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You need more diversity on your pages

is of primary importance to have relevant backlinks coming in to your website. Mind you! The links should have relevancy to the content of your page. The more the number of relevant backlinks coming in to your website, the more importance and authority you have in the eyes of search …

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Use Schema markup of your location data

The reason you want natural, helpful, informative links is that you don’t want to have to constantly replace links ignored by the search engines and you don’t want to suffer from penalties and downgrades. Link acquisition should happen without anxiety. So what type of website would get the …

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Enhance Your Outreach Strategy

Social platform optimization - Your linkeraiti and my linkeraiti are two entirely separate groups that find content on two entirely different platforms. Whether it's Twitter, LinkedIn, or a niche news site (ex. Inbound.org), you need to find the right place that gets your content in front of the right people …

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Landing page analysis is important for SEO

Like it or not, your business’s Google rankings can have a huge effect on its success, growth, and meeting your goals. If your products or services are good and you have a solid marketing strategy, you will achieve both PageRank and customers. If, on the other hand, you do …

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Write a keyword-rich introduction

It’s vital to double-check spelling and grammar with a thorough spell-check AND proof-read from a fresh pair of eyes. Google will probably spot multiple glaring mistakes, but more importantly if you’re making multiple typos then visitors will trust your content less. f someone is more actively seeking something …

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Has your website been pawed to pieces by a panda?

Great content marketing isn’t self-promotional. It’s useful and meaningful to the target audience. Good ways to boost readability include breaking up sub-topics within your content, using images and videos to help explain difficult concepts, and visually highlighting one or two quotable sound bites that illustrate key points. Technical …

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Anchor text is still a huge ranking signal

Search-based competitive audits uncover the competitive landscape within the search results for a defined set of high-value topics. Every piece of content should have the user in mind. This also applies to SEO. You can’t create your next piece of content, or carry out keyword research, without knowing your …

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You can optimize keywords with your content

Even if your site hasn't lost any traffic over the years, if you find a bunch of technical errors, they could be keeping you from receiving all the search engine traffic you deserve. It's very possible that spending a day fixing these problems could pay off handsomely in the long …

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Include internal and external links

Google’s robots, or “spiders,” crawl the Internet by “clicking” one link after another after another. They discover new pages and websites as part of that crawl, and store the content of each of those pages in a giant database. If you are not a regular monitor of your blogs …

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Add valuable insight to your creative content

Optimizing for search engines and creating keyword-targeted content helps a site rank for key search terms, which typically leads to direct traffic and referring links as more and more people find, use, and enjoy what you’ve produced. The content on your site should be organized in a logical way …

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Link Outreach

There is no universal page 1. Google is customizing search results using RankBrain, artificial intelligence that analyzes search queries to provide better answers -- making results less predictable and giving websites less control over when and where they appear. Many years ago, Google put together its search quality team, which is …

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No-index or Remove Thin Pages

Search engine optimization is a set of best practices that cater to both Google’s algorithm and the user experience. The ranking factors that play into Google algorithm have various weights and importance, and the algorithm constantly changes. Social shares are important because they help your blog post get discovered …

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See the content whose rankings are high on the pages

The days of self-serving, scammy, and spammy SEO are long-gone. And that’s a good thing. The ‘secret’ to success with SEO is no secret at all. Just focus on serving your audience’s needs and answering their questions in a thorough and empathetic way. The authority of the domain …

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Identify keyword opportunities

Unlike links on your website, which should generally lead to further information and verifiable content on other pages, the links you build outside of your website are designed to bring net surfers to your little corner of the Internet. Therefore, they need to be written a little differently from the …

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Not all negative SEO attacks are readily noticeable

If content fails to align properly with keywords, as is often the case Google will ignore your content or give it low priority and searchers will click your link in Google organic results, but they will see the content is off the mark... and leave. Link Building is an indisputable …

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Update and Republish Old Content

User-generated content can increase the relevance and freshness of a website. Users can interact with your website in many different forms. The most common ways include blog comments, question and answer boxes on products, and reviews! Paid link-building is considered black hat SEO and is likely to incur a penalty …

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Everybody sees comfort online!

Having a news section on your site is a really good idea. It gives you the opportunity to fit in lots of keywords and it means you are regularly updating your website (which the search engines look favourably on). Having a blog on your site is good for the same …

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Evaluating Websites that May Not Follow Best Practices

Fully optimizing for user intent requires an understanding of how your potential customers buy via your inbound marketing channels. As a result, make sure that you have identified these sales funnels as they are crucial for capitalizing on optimizing your website for user intent in search. People make use of …

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Essential indexes for your links

Take a look at your top ranking and most shared content. Is there overlap? If you’ve found a type of content that is simultaneously strong in search and frequently shared, it’s worth optimizing that content even further. Many webmasters see Panda as a type of Google penalty—but …

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Effective Use Of Guest Blogging

t’s not necessarily bad to optimize for traffic, it depends on your goals; if you’re in e-commerce or a service based business it is more valuable to invest your resources in making sure you rank well for the terms that are most likely to lead to a sale …

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Domain to Page Relevance

Local sponsorships can be another course of action for building local links. You can sponsor or donate to any local club/organization or society. Also, you can choose to sponsor a meetup group. Although Google Plus might be one of the less popular social networks out there, it’s still …

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Blogging is a content style

Using heading in your page structure can have a big impact on searchability. Search engines use the headings to index the structure and content of your web pages. Another quick and easy strategy for hunting down long tail keywords again starts by searching one of your regular short, generic keywords …

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Links make the web go round.

Backlinks from older websites may be worth more than links from newer sites. When optimizing for conversion, it is critical to gain some perspective into the psychographics of your target audience, and also understand the most common segments of search intent. By creating great relevant content with the right keywords …

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