Can SEO really make a difference?

Get a clear understanding of what is Search Engine Marketing and its different branches are, i.e. understanding the difference between SEO and PAID clearly, and the pros and cons of each tactic. Be updated with all the Google algorithm updates from time to time so that your Search Engine …

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Small but important things to observe about mobile search

High-quality content on and off your website and using strategic link-building tactics (internal links and backlinks) is a critical component to achieving relevancy. This strategy protects the website’s viability against the frequent changes in Google’s rules and priorities. Use your keywords in the meta-tags, web page title, sub-headers …

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Make sure you know exactly what you're doing with quality

You can find terms that are driving traffic to your competitors with a tool like Ahrefs, or SEMRush and create similar but more in-depth and quality content for the same terms. Consider the intent of the searcher and create epic content that will service that intent while at the same …

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Powerful Title — But Avoid Clickbait

The Google search results page is a beautiful menagerie of links and blurbs and information and value, and any advantage your content can get in order to rank higher is worth pursuing. Google authorship is a clear advantage. With authorship, you receive a boost in visibility, clickthroughs, and influence, and …

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Identify keyword opportunities

Focussing on understanding the intent of the user is not only because it helps in getting conversions or click throughs, it is also important for the SEO perspective and provide value to your visitors. It helps in creating a brand name with trust and accountability. The small businesses with a …

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Use Social Bookmarking To Boost Page Rank

Don ’t keyword stuff – write naturally using synonyms, relevant terms and lots of nouns Build a brand and focus on consistent quality. One task the search engines face is judging the value of content. Although evaluating how the community responds to a piece of content using link analysis is part …

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Figure out your audience and message

99% of people don’t need any fancy tools or tactics. They just need to write the best content online for the topic they want to go after. Make sure to apply a sug­gested guideline of one to three keywords/phrases per content page and add more pages to …

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Optimize Your Site's Code and Images

When selecting keywords, you should also keep the purpose of your website in mind. Opt for transactional keywords if the main intention is sales, or informational keywords if your website aims to provide readers with important information. Link outreach is a bit “old school” but can still be quite powerful …

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New page creation

Did you know Google uses around 200 ranking factors to rank websites? This may be a lot for SEOs to take in all at once. However, focusing on links is still best practice. Developers who aren’t already focused on SEO requirements aren’t necessarily keeping up with these changes …

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Use Capital Letters To Highlight Keywords

When you are brought on to handle the SEO for a particular website, one of the first things you need to find out is which SEO activities have previously been attempted As we know that Google optimizes its results for user intent, hence, this is a way to know what …

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Review your website’s design

Domain authority is more insightful than PageRank because it’s measured on a scale of 0-100, but it’s not perfect. SEO is all about ranking high on search indexes, which can’t happen without you creating new, quality content. As you create new pages, you create opportunities for new …

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The best way to escape Google’s Panda penalty

The strategies used to drive traffic to an ecommerce website can differ based on the type of product you sell. While the Meta keyword and Meta description tags aren’t used as a ranking factor, Meta tags do still continue to have a use when it comes to SEO. The …

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Linking to taxonomies

Numerous studies have documented that page one rankings are often in the 2,000+ word length and higher. Never start writing an article without performing a keyword research. The best tool to use is the free Google Keyword Tool. An important aspect of SEO is making your website easy for …

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Keep Outbound Links To Minimum

An SEO campaign can deliver all the traffic in the world, but if none of the visitors ever becomes a customer then the campaign has not succeeded. Reaching an international audience is an opportunity that is now available to small and medium businesses in a way that has never been …

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SEO audience targetting best practice

Without discounting the value of links and traffic, content is most likely the key element of a website's charisma. Good content will lead to links and traffic. There are plenty of rabbit holes to fall into when it comes to Google algorithm updates. Having quality inbound links is thus, a …

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Age of the domain name

Google places importance on the amount your content is shared socially, they see this as a sign that you site has quality content. By sharing it on their social media people are effectively endorsing your content. From its earliest days, Google's core search algorithm offered the most relevant and most …

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Accentuate the positive

The purchase cycle can sometimes involve a large number of clicks. Most tools you use to build websites make it super easy to add important image tags, like alt tags. Both search engines and humans (those who look at a web page’s code) can read the information in image …

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Understanding the rationale behind sitelinks

In milliseconds, search engines assess a number of elements — images, keywords, content, metadata, links, etc. — before delivering results. Ever wonder how a small handful of lucky websites make it to the first page of Google’s search results? It’s because they were deemed the best resources for your search …

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Closed groups and group invites

It’s also important to know what kinds of link-building strategies to avoid, so that you don’t waste your valuable time and effort doing something that can make Google sandbox your site (remove it from their search engine). The key is to consistently deliver value so that people come …

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DA to rule them all

The size of your images can have a big impact on your overall site speed (which is an important search ranking factor). Use keywords in the URL of your page. Using a website URL that’s full of symbols and numbers will hurt your ranking since most people aren’t …

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Know the description tag can be as long as you want it to

With so many people using smartphones and tablet for their Internet search, it is imperative that you have a plan ready to compete for their business. All your citations (an online reference to your business including your NAP) need to be consistent, so as you start building them (see below …

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Why does backlink indexing matter?

Technical SEO lays a solid foundation that gives your content the best chance to rank for relevant keywords and phrases. If you're trying to get links from colleges, create content targeted at them that you can use during outreach. Trust me, there's usually something you know that you could write …

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Encourage customers to leave positive reviews

When choosing anchor text, select phrases that make sense to the reader within the context of the content. These phrases may even contain exact match words. SEO and content marketing are two different processes. You could describe the main difference like this: SEO is narrow and technical, while content marketing …

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Expand as necessary.

Since heading tags typically make text contained in them larger than normal text on the page, this is a visual cue to users that this text is important and could help them understand something about the type of content underneath the heading text. SEO is an ever changing and evolving …

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Structure your content to meet your SEO needs

Google’s looking for original text on a subject matter that explores the concept that the page is about, rather than meets keyword relevance standards of yesteryear. Keep in mind that you must write for your readers, and not for Google’s spiders. Don’t do keyword stuffing. Either a …

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It doesn’t always guarantee high click-through-rates

The shift to mobile devices has caused Google to change the methodology behind how it indexes and ranks websites. The newest result isn’t always best – for less newsworthy topics, an in-depth and authoritative result that’s been around longer may outrank newer, thinner content. Utilise existing relationships with suppliers …

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How Google handles it

How are you going to ensure that your site stands out, that it’s set apart from all of the other existing sites? This is the key to building decent backlinks in order to rank highly in search engines. Many marketers talk about the specifics of algorithms, content updates, spider-bots …

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More backlinks = Higher rankings

By correctly using header tags in the following order H1, H2, H3, H4 all the way to H6 (if necessary) when inputting copy, you’re helping crawlers navigate each page of your site easily and understand its content. Heading tags are also a great way to break up the copy …

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The web is the new Yellow Pages

Longer URLs tend to look a little more spammy within the search engine results page, and this is amplified if there are a lot of numbers and symbols within them. If you can’t budget for 6 to 12 months of SEO, you might be better off putting that budget …

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Does Blog commenting play a vital role in SEO?

The number of referring individual domains linking to your website or webpage is a very important factor in Google’s algorithm. The One Percent Rule states that only a tiny fraction of people within any online community actually create content. The other 99% of users consume or contribute to content …

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Dissecting Your SEO Competitors

In link analysis, search engines measure who is linking to a site or page and what they are saying about that site/page. Check the readability score of your content with the Flesch reading ease test, and aim to get above 60% Search engine results are in a constant state …

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Why should you invest time, effort, and resources on SEO?

SEO’s need to have the skill and experience to help the client develop a social media strategy, deliver training and support, create policies and processes and ensure their clients up-skill accordingly so that social media contributes to the wider commercial objectives of the client not just the SEO objectives …

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How the Google Hummingbird Update Changed Search

Keep in mind that you must write for your readers, and not for Google’s spiders. Don’t do keyword stuffing. Development of a prioritized list of targeted search terms related to your customer base and market segment. While producing incredible content may get you some links, the truth is …

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Start with seed keywords

If you are focused on a local market, it is also important to get connected with local businesses and organizations. Your title tag on the SERPs will induce your click-through-rates. Let’s see how. Whenever the user types in his query, the Search Engines will highlight those keywords in your …

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Offer relevant, useful and original content

The other point that has become increasingly important is that relevant anchor text should be used in links. This applies not just to external links pointing into your site, but internal linkages throughout your Web site. User experience factors that improve mobile sites are related to better SEO rankings; external …

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Analysing The Data

Inbound link-building is an important SEO strategy, and a great way to do this is to make friends with other relevant, local businesses so that you can share links and promote one another. Perhaps you could organise a community event together or work out some kind mutually beneficial offer for …

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Look at underperforming but related posts on your site

The tactic of improving your pages to earn more traffic through being more relevant to search queries, on-page SEO is something everyone can do. Our goal is to craft a page that helps the searcher achieve their goal, answering the intent of their search. Your efforts should focus on being …

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SEO changes quickly

After Google’s Exact Match Domain update, the importance of having the exact keyword in your domain name is far less important. Try to pick the best available domain name first & consider keyword matching/partial inclusion as a bonus but entirely unnecessary aspect of your final choice. Very much a …

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A really cool way of writing description tags

Vertical search is the term people sometimes use for specialty or niche search engines that focus on a limited data set. Examples of vertical search solutions provided by the major search engines are image, video, news, and blog searches. Readability has never been more important. If you’re not familiar …

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Learn where your target market is hanging out online

Higher volumes of backlinks are great, but combining that with high diversity is what’s really going to move the needle. If you have different sections of your site, or domains for each country, enter each one in the relevant directories: Google Places, Bing Business Portal, or any other directory …

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How To Analyse Backlinks

There’s no getting around it. Keyword research is a vitally important aspect of your search engine optimization campaign. Search has penetrated the very fabric of global society. The way people work, play, shop, research, and interact has changed forever. Organizations of all kinds (businesses and charities), as well as …

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Horses for courses

It is worth noting that when it comes to link building, it is very difficult to find a site owner willing to give you a link freely. Usually you give something back in return. If you’re goal for a guest post is to receive a backlink in return, then …

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Make Sure Your Site Kicks Butt On Mobile

Relevance is the key issue when choosing the right keywords. Keep in mind that the more specific and niche the keywords, the better. For years SEOs have focussed on the sharp end of the funnel. and for good reason: the search terms with transactional intent bring in revenue. Let’s …

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