Are you focussing on the right keywords?

There are hundreds of different ranking factors that search engines, like Google, consider as part of their algorithm when deciding what results to return for a given search query. In a nut shell, if you want Google to love your site it needs to be full of interesting, fresh and …

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Go-All In With Video (Or Get Left Behind)

Analysing a competitor’s recurring backlinks will quickly give you a feel for their regular content promotion strategy, and an invaluable insight into their ‘inner circle’ of sharers/linkers. It takes time to research your market and industry. It takes time to perform the necessary analyses. And it takes time …

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Fulfill your title’s promise

Google is increasingly understanding what content actually means, rather than just what it says You should not try to‘trick’ Google. If you have plans to be in business for more than five years, you need to invest in SEO. You likely won’t see an immediate impact, but it …

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Understand and implement entities

Ensure that your site is set to load at either www.domainname.co.uk or domainname.co.uk – not both. There is a technical difference between the two, but for most people it shouldn’t matter either way as far as you stick with your preference and redirect the non-preferred …

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Drop Keyword in First 100 Words

Make sure you pick a permalink structure that fits your goals. If you have a news site, it might make sense to add the publication date of the article to the URL. As search engines evolve, they take an even more human approach to website analysis, making remarkable, valuable content …

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Number of backlinks to the domain

Every business needs a marketing strategy and so does a website. The best strategy to market any website is through SEO management. Organic traffic refers to visits that come to your site when a user clicks on an unpaid search engine result. The key is that these visits are free …

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Removing unnecessary plugins

A holistic approach to organic growth often requires buy-in from internal stakeholders that may have little previous experience, or even worse – suspicion of SEO. Creating a plan of works for improving your search engine rankings or identifying why a website isn’t ranking well isn’t always straight forwards. A …

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Make basic duplicate listing detection

If you provide valuable information on your website for visitors, design a good user experience, and implement all the known algorithm factors, your website has a good chance to move up on the search results list for your company’s targeted keywords. This type of SEO is sometimes called white …

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Why SEO Is Actually All About Content Marketing

Your online presence goes way beyond your site. The problem is that we tend to forget how our online footprint may extend to all the different platforms we may try out at some point and then abandon. Blogger outreach is a process of putting your product or content in front …

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