Make sure your SEO checklist includes white hat SEO for best results

As these big establishments utilised SEO to obtain huge business gains, small enterprises and start up realised this trend and ventured into using SEO service during the next decade. There is still a correlation between high rankings and the amount of backlinks, but this trend will continue to decrease moving …

more ...

You can rank new pages with SEO and content

Whether you purchase a separate domain (recommended) for your blog, or host it on a blogging service or a subdomain of your own site, try to ensure that your URL contains the primary keyword you want to optimize for. SEO today is increasingly driven by natural language search, that is …

more ...

Start simple, but don't forget html

And the major definitive terms in your query are keywords. Undoubtedly, mobile SEO is distinct from its desktop counterpart in significant – sometimes very subtle – ways. As mobile usage continues to grow, user behaviors and expectations change too. Simply resizing the desktop site for a smaller screen won’t do. Understanding …

more ...

A few words on page rank

It is important to have backlinks from quality sites, and those backlinks should be contextual. Search engines favor sites that follow SEO best practices and deliver consistent quality. More and more we are seeing the use of keyword clustering from sites that are making it beyond the scope of mediocre …

more ...




Analytical mind-set

Internal links help Google establish site architecture and relative intra-site importance of webpages. For this reason, you should have internal links both on a site-wide & on-page, in-content basis. The actual number of internal links per page will vary & depend on the utility offered to users (once again). Rankings in SEO …

more ...



Use Social Bookmarking To Boost Page Rank

Don ’t keyword stuff – write naturally using synonyms, relevant terms and lots of nouns Build a brand and focus on consistent quality. One task the search engines face is judging the value of content. Although evaluating how the community responds to a piece of content using link analysis is part …

more ...

Optimize Your Site's Code and Images

When selecting keywords, you should also keep the purpose of your website in mind. Opt for transactional keywords if the main intention is sales, or informational keywords if your website aims to provide readers with important information. Link outreach is a bit “old school” but can still be quite powerful …

more ...

Distribute your content effectively

The more relationships you have and the more people trust you, the more people will talk about you, link to you and, ultimately, buy from you. Customers don’t buy from people they like, they buy from those they trust! SEO is a long-term commitment that offers long-term results. Know …

more ...

SEO stands for Search Engine Optimization

Keyword density (SEO) is the percentage (%) of times a keyword or key phrase appears on a web page in comparison with the total number of words on the page. The underlying content is extremely important. Too many people skimp on content, but it's one of the major anchors that tether …

more ...

Building An Effective SEO Strategy

eyword Research is the first and foremost step that should come to your mind while beginning with your optimization mission. It is simply, researching and zeroing down on those words which, a user will probably search (in any given Search Engine), which directly (or sometimes, indirectly) relate to your business …

more ...

The best way to escape Google’s Panda penalty

The strategies used to drive traffic to an ecommerce website can differ based on the type of product you sell. While the Meta keyword and Meta description tags aren’t used as a ranking factor, Meta tags do still continue to have a use when it comes to SEO. The …

more ...

Compile your assets (or design some)

Content marketing can be very effective in increasing traffic, generating leads, enabling sales – and contributing to SEO. Google’s mission is to organize the world’s information and provide the best answers possible. Therefore, writing quality content for your audience is also something that will immediately lead to Google’s …

more ...


SEO audience targetting best practice

Without discounting the value of links and traffic, content is most likely the key element of a website's charisma. Good content will lead to links and traffic. There are plenty of rabbit holes to fall into when it comes to Google algorithm updates. Having quality inbound links is thus, a …

more ...

Accentuate the positive

The purchase cycle can sometimes involve a large number of clicks. Most tools you use to build websites make it super easy to add important image tags, like alt tags. Both search engines and humans (those who look at a web page’s code) can read the information in image …

more ...

Publish Unique Data

Other best practices that we have in SEO are things where we will take a keyword and will essentially just make our keyword research very limited to the ones that have produced high returns. Links are the key to ranking well in Google, but what marketers often forget is that …

more ...

Understanding the rationale behind sitelinks

In milliseconds, search engines assess a number of elements — images, keywords, content, metadata, links, etc. — before delivering results. Ever wonder how a small handful of lucky websites make it to the first page of Google’s search results? It’s because they were deemed the best resources for your search …

more ...

Closed groups and group invites

It’s also important to know what kinds of link-building strategies to avoid, so that you don’t waste your valuable time and effort doing something that can make Google sandbox your site (remove it from their search engine). The key is to consistently deliver value so that people come …

more ...

Know the description tag can be as long as you want it to

With so many people using smartphones and tablet for their Internet search, it is imperative that you have a plan ready to compete for their business. All your citations (an online reference to your business including your NAP) need to be consistent, so as you start building them (see below …

more ...

Encourage customers to leave positive reviews

When choosing anchor text, select phrases that make sense to the reader within the context of the content. These phrases may even contain exact match words. SEO and content marketing are two different processes. You could describe the main difference like this: SEO is narrow and technical, while content marketing …

more ...

How are you supposed to audit your site?

There is still a correlation between high rankings and the amount of backlinks, but this trend will continue to decrease moving forwards. Importance and relevance aren’t determined manually (those trillions of man-hours would require the Earth’s entire population as a workforce). Instead, the engines craft careful, mathematical equations …

more ...

When are you supposed to do it?

Each time you write an informative article related to your site’s topic, you should distribute it to a number of article directories. When you do that, you are making sure that more people will be visiting your site. The title of a post is important for many reasons. Well-structured …

more ...

Create related title tags and description tags

The reason you want natural, helpful, informative links is that you don’t want to have to constantly replace links ignored by the search engines and you don’t want to suffer from penalties and downgrades. Link acquisition should happen without anxiety. If you want to generate traffic through search …

more ...

Expand as necessary.

Since heading tags typically make text contained in them larger than normal text on the page, this is a visual cue to users that this text is important and could help them understand something about the type of content underneath the heading text. SEO is an ever changing and evolving …

more ...

Structure your content to meet your SEO needs

Google’s looking for original text on a subject matter that explores the concept that the page is about, rather than meets keyword relevance standards of yesteryear. Keep in mind that you must write for your readers, and not for Google’s spiders. Don’t do keyword stuffing. Either a …

more ...

It doesn’t always guarantee high click-through-rates

The shift to mobile devices has caused Google to change the methodology behind how it indexes and ranks websites. The newest result isn’t always best – for less newsworthy topics, an in-depth and authoritative result that’s been around longer may outrank newer, thinner content. Utilise existing relationships with suppliers …

more ...

Bad SEO is not always about a direct violation of search engine rules

Reviews tell what other people, your customers, think of your product. If you respond to reviews, you show your (potential) customers that you care about their opinion. Search engines don’t like familiar or generic content. Search engines constantly tweak their algorithms to try to balance relevancy algorithms based on …

more ...



SEO headings best practice

Paid links are like paying someone to be your wingman to impress a girl rather than having a genuine friend by your side who can vouch for how great you really are! Sometimes, all that you need are five to 10 relevant links, from authoritative sites, to begin seeing results …

more ...

Does Blog commenting play a vital role in SEO?

The number of referring individual domains linking to your website or webpage is a very important factor in Google’s algorithm. The One Percent Rule states that only a tiny fraction of people within any online community actually create content. The other 99% of users consume or contribute to content …

more ...

Authority metrics are only barometers

Each listing on the SERP has three core components, which include the page title, page description, and page URL. Sometimes the best way to get links is not to ask for them. That doesn't mean you should sit back, do nothing and wait for links to appear. Spend time creating …

more ...

Carve out time for updating and improving older SEO content

Employ keyword targeting. This is the classic ranking signal for on-page optimization, and it is still critical today. It does need to balance with the other on-page elements as well to be most effective. Your page title should be naturally descriptive and contain the right keywords. Most SEOs place this …

more ...

Broken Inbound Link Building: How to approach this

Content strategy and execution is a discipline in its own right. If you are looking to build a genuinely compelling brand experience shortcuts cannot be taken. Long-tail keyword phrases are among the building blocks of an SEO strategy. They are used to optimize copywriting, metadata and link-building strategies. In theory …

more ...

Why should you invest time, effort, and resources on SEO?

SEO’s need to have the skill and experience to help the client develop a social media strategy, deliver training and support, create policies and processes and ensure their clients up-skill accordingly so that social media contributes to the wider commercial objectives of the client not just the SEO objectives …

more ...

Search For Broken Link Building Opportunities On Google

Page load speed is also a ranking factor, especially for mobile. Content needs to play a part in search engine strategy, too. The use of content on a website is powerful because it impacts search engine results while forming relationships with audiences. Google has given significant backing to its Accelerated …

more ...

Offer relevant, useful and original content

The other point that has become increasingly important is that relevant anchor text should be used in links. This applies not just to external links pointing into your site, but internal linkages throughout your Web site. User experience factors that improve mobile sites are related to better SEO rankings; external …

more ...

What is SEO really about?

Your competitors can be a goldmine of information that can inform every aspect of your marketing and rocket your website’s traffic. Create good content and in time the links will follow. When a website focuses on content, website owners and general users tend to talk about it and share …

more ...

Look at underperforming but related posts on your site

The tactic of improving your pages to earn more traffic through being more relevant to search queries, on-page SEO is something everyone can do. Our goal is to craft a page that helps the searcher achieve their goal, answering the intent of their search. Your efforts should focus on being …

more ...

SEO changes quickly

After Google’s Exact Match Domain update, the importance of having the exact keyword in your domain name is far less important. Try to pick the best available domain name first & consider keyword matching/partial inclusion as a bonus but entirely unnecessary aspect of your final choice. Very much a …

more ...

Benchmarking Current Traffic Sources and Volume

When SEO isn’t done right it can be the cause of wasted time, money and a lot of frustration for many businesses. They might be ranking well for some keywords, but those keywords aren’t actually bringing in qualified traffic, leads or buyers. A negative SEO strategy involves crawling …

more ...

A really cool way of writing description tags

Vertical search is the term people sometimes use for specialty or niche search engines that focus on a limited data set. Examples of vertical search solutions provided by the major search engines are image, video, news, and blog searches. Readability has never been more important. If you’re not familiar …

more ...

Earning backlinks from multiple domains is invaluable

SEO means Search Engine Optimization – and refers to the process of creating and modifying a website so that it gets more traffic from Google and other search engines. SEO used to be simple and you could just write your keyword over and over again, but has become more complex over …

more ...

Learn where your target market is hanging out online

Higher volumes of backlinks are great, but combining that with high diversity is what’s really going to move the needle. If you have different sections of your site, or domains for each country, enter each one in the relevant directories: Google Places, Bing Business Portal, or any other directory …

more ...

Is a Link Exchange the way to go?

The bottom line is that if you’re focusing on a small group of generic keywords, you’re probably not being found by most of the people who are searching for you. Segment your content - If you catch yourself writing a few monster paragraphs, cut them up into smaller, bite-sized …

more ...