Which articles and posts get the most clicks? Not surprisingly, posts containing countdowns and Top 10 lists are heavily clicked. Not only do they get an enormous wave of traffic when first launched, but they’ll continue to attract traffic for months and even years later. Google Panda and Penguin stopped keyword stuffing in its tracks making it not just not ideal but counter productive. You’ve created a website and published it on the web, but now you’re probably wondering how people — the right people, those who’ll be interested in who you are and what you do — will find you. You’ve heard about search engine optimization, or SEO, but don’t have the first clue how it works. Long Tail SEO is a really useful technique to generate organic search traffic for your website.
The issue of full posts on archive pages
Producing low-quality content as fast as you can and sending it out en masse to as many article submission sites as possible has been looked down upon for some time. While you can’t always
control who links to you, successful SEO often
includes promotion and outreach. This includes reaching out to other
sites, influencers, and bloggers in your industry to check out your
content and hopefully share or link to it. Google clearly states that buying backlinks to improve your rankings breaches their guidelines. The job of an SEO specialist doesn’t stop with a couple of website tweaks and a few links scattered around the internet. Instead, the specialist has to be on the ball, constantly looking for trends like those noted above and finding new ways to maximize website traffic.
Google wants to ensure that they can provide high-quality results for the longer queries
If you have any experience with local SEO you probably already know this, but If you are just starting out, here is something you should know. A good way to do local SEO niche research is by typing in your keyword + the geo modifier you are looking to target into Google. On the internet, the
de facto “language” of structured data is schema.org. Schema.org is a democratic library of internet things. Making your content easy to read and understand helps make it useful to your readers. Some experts also believe that Google takes readability into account when ranking webpages. Visual content is more important than ever. It manages to supplement text in the best possible way (or even to replace it) and it certainly can affect SEO.
Every SEO Plan Is Custom
SEO results are only keenly felt long-term, and therefore it can be difficult for small business owners to see the value in taking time out of their day to write about their industry. Any SEO pro will tell you that every day brings something new in the world of search engine optimization. While we spend our careers focused on the next big trends in search engines, as a business owner that’s not always in your best interest. Spending time chasing a tiny SEO detail instead of conducting a full-scale SEO website review can take valuable resources away from more important parts of your business. Both Google and Bing take page-loading speed into account in their website ranking algorithm. According to Gaz Hall, a UK SEO Consultant
: " If you're willing to vouch for links added
by third parties (e.g. if a commenter is trusted on your site), then
there's no need to use nofollow on links; however, linking to sites
that Google considers spammy can affect the reputation of your
own site. "
Landing page analysis is important for SEO
It’s important to keep in mind that if search engine traffic is your only goal, your results will probably suffer. In order to please both the search engines (who will reward you with high rankings over time) and potential customers and return visitors, you need to offer value above and beyond search engine optimization. In other words, don’t produce “thin” content that ranks and get clicks, but doesn’t provide any additional value to the search engine user. The source of a
link matters a great deal to how much weight it carries in Google’s algorithm. Basically a search engine searches the web using automated programs called web crawlers. The crawlers follow links from page to page, they then send a copy of each page back to the search engine, which then builds an index of the words on each page. For those seeking to sway public (or private) opinion about a particular topic, SEO can be a powerful tool. By promoting ideas and content within the search results for queries likely to be made by those seeking information about a topic, you can influence the perception of even very large groups.